Blog

  • Joshua Gebhardt, Bringing Strategy to the People

    Joshua Gebhardt landed in Seattle by way of Japan, Hawaii and some 31 countries in between. A technoholic with an analytical mind and a weakness for wakeboarding, backpacking and his lovely wife of one year, Joshua goes by the fancy title of Client Development Strategist here at Analytics Pros. And strategize he does. The Back Story After bagging a biology degree, Joshua hit the construction circuit. He was hired by a construction company to manage a project being completed by ABC’s smash show, “Extreme Home ...

    Posted at October 11, 2013 | By : | Categories : Beyond Analytics,Team | 0 Comment
  • Analytics Everywhere: Universal Analytics Library for PHP

    A couple weeks ago we released our Universal Analytics library for Python, and today we've released a PHP port of the same library. This opens a huge range of tracking options on some of the most popular (and even the least popular) content and publishing frameworks in the world. (If you didn't know already, PHP remains immensely popular.) If you have a web presence, there's a really good chance you're already using PHP. So what might you want to measure? Your whole ...

    Posted at October 3, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Google Tag Manager: like the Hyperloop for your Digital Marketing

    This is a recap post from the Google Analytics Summit 2013. Get the full details of the day on our Live Blog from Day 1 of the Summit and also don't miss the Official Google Analytics Blog. The Hyperloop Earlier this year Elon Musk, co-founder of PayPal and Tesla Motors and possibly public works genius unveiled a quite interested approach to high-speed mass transit: the Hyperloop.  Hop on ...

    Posted at October 2, 2013 | By : | Categories : Tag Management | 1 Comment
  • Recap: Google Tag Manager for Mobile

    This is a recap post from the Google Analytics Summit 2013. Get the full details of the day on our Live Blog from Day 1 of the Summit and also don't miss the Official Google Analytics Blog. Hold onto your hats, folks.  Your mobile apps just got a lot more flexible! Imagine rolling out new features in “stealth mode,” enabling select users to test them and provide feedback, before they’re officially public. Then when you’re ready, you just flip a switch, and the feature’s active for all the ...

    Posted at October 2, 2013 | By : | Categories : Tag Management | 0 Comment
  • Live Blog at the Google Analytics Summit 2013

      Welcome to the Analytics Pros live blog from the Google Analytics Summit 2013!  We'll be updating throughout the day as announcements are made. Quick Links:   9:00 am, Opening Keynote: Paul Muret, Google The Data-Driven Opportunity Paul’s grandparents grew up in ...

    Posted at October 1, 2013 | By : | Categories : Beyond Analytics,Google Analytics,Tag Management | 0 Comment
  • That time of year again – Google Analytics Summit!

      It's autumn again, and that means it's time for the Google Analytics Summit.  For me and the team here at Analytics Pros, this means it is time for what has become an annual pilgrimage to Google HQ in Mountain View.  I've been coming here since 2005, when Google launched Google Analytics and the Google Analytics Certified Partner Program.  Back then, the first summit had only a ...

    Posted at October 1, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Analytics Everywhere: an Open-Source Google Analytics Python Library

    You may have heard about the wonderful things we (and Google) anticipate with Universal Analytics. You may have heard that people are testing it on their websites already, or relying on it exclusively. You may be doing so already. Today, however,  you're one step closer to tracking your customer engagement in completely new and more comprehensive ways. Extend your Business' Engagement Horizon The possibilities and benefits for Universal Analytics are vast.  A few of the applications for organizations fully adopting the potential uses of Universal Analytics include: Integration with call-center systems, enabling reporting of customer ...

    Posted at September 19, 2013 | By : | Categories : Google Analytics | 0 Comment
  • The Optimal Digital Analytics Team

    I'll just say it now, I'm not much of a sports guy.  I played t-ball, baseball and basketball as a kid. Up until about 5th grade that is.  I'm tall, and so they thought I'd be good at basketball - being a foot taller than the other kids does have advantages when you're eight.  However, in my case it was more of a disadvantage because I was horribly coordinated which means I got hit with the ball a lot, dropped the ball a lot, and helped out the other team at least as much as I "helped" my team. Despite my lack ...

    Posted at September 18, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • Marketing Lessons From the Big Easy

    It was fun to be back in the great state of Louisiana and the Big Easy. While trips to Café du Monde for beignets or the piano bar at Pat O’Brien’s are worthy destinations, we were in town for the American Marketing Association’s National Conference. The emphasis at this year’s National Conference was on growing your brand and better leveraging big data. There was a good mixture of grand vision casting, as well as pragmatic sessions leaving attendees with tangible steps that could be implemented immediately. I ...

    Posted at September 17, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • Celebrating the Arrival of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

    If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve learned running the web’s leading A/B testing platform into their new book, A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Our own Caleb Whitmore was one of several industry experts, including Marissa Mayer of Yahoo! and Tim Ash of SiteTuners, tapped for feedback and insight into the book. Caleb was thrilled with what he read: "Finally, a book on A/B ...

    Posted at August 23, 2013 | By : | Categories : Testing | 0 Comment