Search Optimization

  • GoogleBot Gets Smarter: Crawling AJAX Comments

    For years, Google has not crawled a significant part of websites and blogs: the comments.  There were two reasons for this: Regarding #1, Panda updates have done a great job in removing spam sites with bad comments.  Also, most websites have now established a platform and ...

    Posted at November 17, 2011 | By : | Categories : Search Optimization | 0 Comment

  • The Imperative of 301 Redirects

    I feel like I've been living under a rock because I just discovered the Google Webmaster Help channel on YouTube. In a few minutes I perused through a few videos and one jumped out to me because it deals with an issue I am constantly facing with clients and helping to guide them through. That issue is redirecting content, specifically 301 redirects. Just this last week I was working with an enterprise client who is going through some significant organizational shifts and migrating content as well as infrastructure.  Part of the challenge is dealing with changing URL's ...

    Posted at October 10, 2011 | By : | Categories : Search Optimization | 0 Comment

  • Tracking actual search rankings with Google Analytics

    Some time ago I came across a fabulous tip from Andre Scholten posted on Yoast about how to track the actual rankings on search engines for keywords you're receiving traffic from. That's right, let me say it again: track the actual position of your link on a Search Engine Result Page, as well as the traffic generated from that keyword. How does it work? Read the article for the full details, but the basics of it revolve around using advanced filters to extract the page of results. The resulting filter will reflect the keyword ...

    Posted at January 14, 2010 | By : | Categories : Search Optimization | 0 Comment

  • Matt Cutts speaks on SEO at WordCamp SF 2009

    Matt Cutts speaks at WordCamp San Francisco 2009 on Search Engine Optimization I came across a link this morning to what I have to say is one of the best talks on Search Engine Optimization I've ever seen.  It's a video of Matt Cutts speaking at the WordCamp San Francisco 2009 about search engine optimization and WordPress.  What I liked about Matt's presentation is that he is amazingly forthright and straightforward about the importance of what I would call  "common-sense SEO". The Key to SEO, in my Opinion It drives me crazy ...

    Posted at September 2, 2009 | By : | Categories : Search Optimization | 0 Comment