Search Optimization

  • Hey Analytics Geeks and Marketers: are You Ready for Black Friday and Cyber Monday?

    From sea to shining sea, Black Friday through Cyber Monday are when holiday shoppers look for deals and drop those bills. That means you’ve got to get those campaigns dialed. It's time to collect that valuable data, and you need to get your paid per click campaigns in order. Are you ready? Here are some helpful articles we’ve found that will help you stay on top of the ball. It’s a little late in the game to ensure your analytics are buttoned up for Black Friday and Cyber Monday on your ecommerce site, but you’ve still got time. If you’re a newbie to ...

  • Mobile User Experience Best Practices a Top Priority for Google

    Google is stepping up its push for best practices in mobile user experience. This has implications for Search Engine Optimization and Analytics. Here are two recent developments: Google now puts a "Mobile-friendly" label on mobile search results when sites are formatted for mobile device. Could Google start adding a "Mobile-not-so-much" label to results for sites that aren't mobile optimized? Not yet, but why not? ...

    Posted at November 21, 2014 | By : | Categories : Mobile,Search Optimization | 0 Comment
  • How You Can Survive the Google (not provided) Keyword Blackout (Part 2 of 2)

    In his previous post, Mark McLaren provided a thorough overview of the (not provided) keyword blackout and his thoughts on how the SEO industry will survive. Today he reviews the key steps you should follow to survive yourself. How to Deal with (not provided) Strengthen your brand A solid, well-recognized brand is a huge advantage. It contributes in a big way to user experience, and it increases the odds that users will click on listings in search results – organic or paid. Google puts confidence ...

    Posted at October 28, 2013 | By : | Categories : Search Optimization | 0 Comment
  • Will Search Engine Optimization Survive the Google (not provided) Keyword Blackout? (Part 1 of 2)

    Mark McLaren is Senior Search Marketing Strategist at Analytics Pros. In this two-part series he unpacks the Google (not provided) keyword blackout and gives advice on how to keep your SEO efforts afloat. Search engine giant Google is now blocking 100% of the organic keyword ...

    Posted at October 23, 2013 | By : | Categories : Search Optimization | 0 Comment
  • GoogleBot Gets Smarter: Crawling AJAX Comments

    For years, Google has not crawled a significant part of websites and blogs: the comments.  There were two reasons for this: Regarding #1, Panda updates have done a great job in removing spam sites with bad comments.  Also, most websites have now established a platform and ...

    Posted at November 17, 2011 | By : | Categories : Search Optimization | 0 Comment
  • The Imperative of 301 Redirects

    I feel like I've been living under a rock because I just discovered the Google Webmaster Help channel on YouTube. In a few minutes I perused through a few videos and one jumped out to me because it deals with an issue I am constantly facing with clients and helping to guide them through. That issue is redirecting content, specifically 301 redirects. Just this last week I was working with an enterprise client who is going through some significant organizational shifts and migrating content as well as infrastructure.  Part of the challenge is dealing with changing URL's ...

    Posted at October 10, 2011 | By : | Categories : Search Optimization | 0 Comment
  • Tracking actual search rankings with Google Analytics

    Some time ago I came across a fabulous tip from Andre Scholten posted on Yoast about how to track the actual rankings on search engines for keywords you're receiving traffic from. That's right, let me say it again: track the actual position of your link on a Search Engine Result Page, as well as the traffic generated from that keyword. How does it work? Read the article for the full details, but the basics of it revolve around using advanced filters to extract the page of results. The resulting filter will reflect the keyword ...

    Posted at January 14, 2010 | By : | Categories : Search Optimization | 0 Comment
  • Matt Cutts speaks on SEO at WordCamp SF 2009

    Matt Cutts speaks at WordCamp San Francisco 2009 on Search Engine Optimization I came across a link this morning to what I have to say is one of the best talks on Search Engine Optimization I've ever seen.  It's a video of Matt Cutts speaking at the WordCamp San Francisco 2009 about search engine optimization and WordPress.  What I liked about Matt's presentation is that he is amazingly forthright and straightforward about the importance of what I would call  "common-sense SEO". The Key to SEO, in my Opinion It drives me crazy ...

    Posted at September 2, 2009 | By : | Categories : Search Optimization | 0 Comment