• Optimizing Your Mobile Experience with Optimizely

    Two weeks ago, I wrote a quick teaser about the recent changes announced by Optimizely. Now anyone can create a free account and start optimizing their web and mobile apps through A/B testing.  Optimizely's mobile SDK takes a fair bit of setup to get going, but once you have it up and running, it's a bit like magic; allowing you to point and click your way to a new interface design, immediately see the changes in the app running on a real device, then publish the A/B test with a single click.  In an effort to show just how easy ...

    Posted at December 4, 2014 | By : | Categories : Mobile,Testing | 0 Comment
  • Optimizely’s New Announcement and Why You Should Care

    A/B testing is a simple idea which, when done well yields great insights for shaping website and app development. With a well-done A/B test you can optimize site performance, and better craft user experience. A/B testing is not a new concept for most development teams. But few software engineers will spend the time and or money to implement a robust A/B testing solution for their products. Enter Optimizely. Optimizely gives developers quick, simple to use tools to start A/B testing on real apps and websites. You can think of them as A/B Testing As A Service, with a simple, easy to use ...

    Posted at November 18, 2014 | By : | Categories : Conversion Optimization,Testing | 0 Comment
  • Celebrating the Arrival of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

    If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve learned running the web’s leading A/B testing platform into their new book, A/B Testing: The Most Powerful Way to Turn Clicks into Customers. Our own Caleb Whitmore was one of several industry experts, including Marissa Mayer of Yahoo! and Tim Ash of SiteTuners, tapped for feedback and insight into the book. Caleb was thrilled with what he read: "Finally, a book on A/B ...

    Posted at August 23, 2013 | By : | Categories : Testing | 0 Comment