Universal Analytics

  • How to Extend Google Analytics with API (Part 2) + GTM API

    In part 1 of the series we've covered the basic structure of Google Analytics platform and discussed many possibilities that collection and configuration API have to offer. In part 2 we'll continue with the Google Analytics' Reporting APIs and as an extra  explore some of the capabilities of Google Tag Manager API. Accessing Processed Data with Reporting APIs Reporting API offers access to Google Analytics' processed data. Using this API you can dig deeper into and discover more data than by accessing the web interface. There are 5 APIs that relate to the ...

    Posted at March 4, 2015 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • How to Extend Google Analytics with API (Part 1)

    In this 2 part series I will introduce the range and possibilities of Google Analytics and Google Tag Manager API. Taking advantage of these interfaces can have a big impact on your analytics processes (eliminate errors, speed up the process, helps with consistency) and provide additional information about what's happening in your analytics properties. Learning the API is time well spent, and having someone ...

    Posted at February 26, 2015 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • Google Universal Analytics Measurement Protocol Debugger

    Measurement Protocol is a low level protocol for Google Universal Analytics that allows developers to track user interactions using HTTP requests. At Analytics Pros, we have demonstrated the possibilities of using it in new environments by tracking the game of bocce ball and implementing Google Analytics into movement sensors to track the activities in our office. One of the keys of making sure that your implementation is correct is confirming that all the hits being sent are syntactically valid. This is now possible with the Measurement Protocol Debugger. Sending Hits and Using the Debugger Sending a hit is pretty straight-forward. We need to create an ...

    Posted at February 9, 2015 | By : | Categories : Universal Analytics | 0 Comment
  • Google Analytics Tutorial: Why Your Custom Variables Aren’t Showing Up Anymore

    Ever wonder why your custom variables aren't working anymore? The easy answer is Universal Analytics happened. Now what?  Replace Custom Variable with Custom Dimensions When Google released Universal Analytics, Custom Dimensions replaced Custom Variables. Custom Dimensions are similar but are setup slightly different. The good thing is it provides more flexibility (Google also added Custom Metrics, but that is for another day). All you need to do is to replace your Custom Variables with new Custom Dimensions. First, you'll want to start by documenting all current custom variable names and scopes you're using. Next, go into your Google Analytics Account to begin configuring your ...

    Posted at December 18, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • How to Use Cross Device Tracking in Google Analytics

    One of the newest features to be released for Universal Analytics version of Google Analytics this year is cross device tracking. As the name suggests, this tool dares to think differently about how users engage with you brand via desktop, mobile, tablet, non-traditional devices like Xbox and Google Glass, and even offline devices like a refrigerator. There’s very little you can’t track these days. How to Implement Cross Device Tracking It all starts with the user ID. By setting your own unique, persistent, and non-personally identifiable identifier, the Universal library is able to supersede the default Google Analytics client ID to be customizable ...

    Posted at August 6, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • Enhanced Ecommerce in Google Universal Analytics

    At this week's Google Analytics Summit 2014, Google announced its new Enhanced Ecommerce features for the Universal Analytics platform. Here are answers to some top questions about the feature. MORE ECOMMERCE RESOURCES:Download our solution brief PDF on Google Analytics Enhanced Ecommerce features.Or watch our 30-minute webinar on Google Analytics Enhanced Ecommerce. Enhanced Ecommerce ...

    Posted at May 28, 2014 | By : | Categories : Universal Analytics | 0 Comment
  • The Eye of Bocce – Measuring Bocce Ball with Google Universal Analytics

    Digital analytics has changed. Drastically. No longer are we limited to measuring a website or mobile app - we can truly measure just about anything. To prove that point, today we are measuring the great game of Bocce Ball. That’s right, gleeful Opticon attendees will enjoy the favorite pastime of elderly Italian gentleman on a beautiful terrace overlooking San Francisco - and we will capture it all using Google Analytics. What’s even better is that you can follow along at bocce.analyticspros.com where we have prepared a live gamecast ...

    Posted at April 17, 2014 | By : | Categories : Beyond Analytics,Google Analytics,Universal Analytics | 0 Comment
  • Measuring Movement With Universal Analytics

    Universal Analytics is the new way to send Google Analytics. The beauty of Universal is that it can track user interactions from anywhere, including online and offline! As an analytics firm, we completely geek out when it comes to tracking new user interactions. One long standing question we had was: How much activity is there in our Seattle office during the day? This presented the challenge of accurately quantifying how many movement happened in our lobby on any given day. We wanted answers to several questions: When is foot traffic the highest? Was there foot traffic on the weekends? Why was foot ...

    Posted at January 16, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment