News

  • Analytics Weekly Roundup: Strong Innovators Love Data, Trending Halloween Candy, and a Philosophical Espresso Shot on the Internet of Things

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention. The 50 Most Innovative Companies of 2014: Strong Innovators are Three Times More Likely To Rely On Big Data Analytics “Companies who are strong at innovation are three times more likely to rely on big data analytics and data mining than their counterparts who are less adept at innovating (57% versus 19%).” 10 Years of Digital Marketing Trends in 10 Graphs “Here are 10 graphs from Google Trends (focused on the US ...

    Posted at November 14, 2014 | By : | Categories : Beyond Analytics,Blog,News | 0 Comment
  • From Me to You: I/O Conference 2014

    As Analytics Pros’ main mobile guy, I had the privilege of attending this year’s Google I/O Conference 2014. Google released many exciting new features for Android, so here’s what you need to know about Google Android’s latest features, and how you can use them to better understand your customers. Moving Forward with Apps In 2014, Google reported 35 billion dollars in revenue from app purchases, in-app purchases and subscriptions. It is interesting to note that 91% of app downloads are free. Users are less inclined to pay for apps, but will make in-app purchases ...

    Posted at July 3, 2014 | By : | Categories : Beyond Analytics,Events,News | 0 Comment
  • Google Tag Manager Case Study with Analytics Pros and GoPro

    Google recently released a case study illustrating the advantages of a fast moving company (GoPro) using Google Tag Manager. Some of the highlights of that partnership with Analytics Pros include consolidating all of their tags into one tool and helping create custom rules and macros that effectively give GoPro's marketing team control over publishing and modifying their tracking tags. This allowed GoPro to scale their marketing efforts alongside the explosive growth in popularity their products received.

    Posted at November 9, 2012 | By : | Categories : Blog,Google Analytics,News,Tag Management | 0 Comment
  • How Universal Analytics will Change Your Life

    Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings.  This has significant implications on how we live our lives and how we analyze every action ... and this means that we'll need to do analysis on every unique activity. Enter Universal Analytics, which begins to tie all of our unique information together into one seamless thread of insight.

    Posted at November 7, 2012 | By : | Categories : Google Analytics,News | 0 Comment
  • GA Summit 2012 Live Updates

      4:34 pm, Google Analytics Premium - Manav Mishra & Chip Hall Year in Review Guiding Principles: Best in class service, simple and friction-free experience, ...

    Posted at October 29, 2012 | By : | Categories : Events,Google Analytics,News | 3 Comments
  • Day 1 Recap from GAUGE Boston 2012, the Google Analytics User Conference

    The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase.  From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: GAUGE Hacknight ...

    Posted at October 4, 2012 | By : | Categories : Events,Google Analytics,News | 1 Comment