News

  • Google Tag Manager Case Study with Analytics Pros and GoPro

    Google recently released a case study illustrating the advantages of a fast moving company (GoPro) using Google Tag Manager. Some of the highlights of that partnership with Analytics Pros include consolidating all of their tags into one tool and helping create custom rules and macros that effectively give GoPro's marketing team control over publishing and modifying their tracking tags. This allowed GoPro to scale their marketing efforts alongside the explosive growth in popularity their products received.

    Posted at November 9, 2012 | By : | Categories : Blog,Google Analytics,News,Tag Management | 0 Comment
  • How Universal Analytics will Change Your Life

    Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings.  This has significant implications on how we live our lives and how we analyze every action ... and this means that we'll need to do analysis on every unique activity. Enter Universal Analytics, which begins to tie all of our unique information together into one seamless thread of insight.

    Posted at November 7, 2012 | By : | Categories : Google Analytics,News | 0 Comment
  • GA Summit 2012 Live Updates

    4:34 pm, Google Analytics Premium - Manav Mishra & Chip Hall Year in Review Analytics in ...

    Posted at October 29, 2012 | By : | Categories : Events,Google Analytics,News | 3 Comments
  • Day 1 Recap from GAUGE Boston 2012, the Google Analytics User Conference

    The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase.  From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: GAUGE Hacknight ...

    Posted at October 4, 2012 | By : | Categories : Events,Google Analytics,News | 1 Comment