About Us

Data, strategy, technology and more.

About Us

We narrow the distance between our clients and their customers through measuring and optimizing digital experiences. Caleb Whitmore founded the company in February of 2009 with a vision to create a consultancy focused around a core of Google’s web analytics products: Google Analytics and Urchin (Google Analytics’ predecessor).

Located in the Ballard neighborhood of Seattle, WA, we have a small team of uber-geeks that love nothing more than to find helpful insights within piles of data. We work with clients ranging from healthcare to retail to software as a service. In 2012 we helped our clients measure and analyze 11,200,000,000 (that’s right, 11.2 billion!) digital sessions – not bad, not bad at all.

Interested in a job? Visit our jobs page. Need our help? Give us a call, we look forward to speaking with you.

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