About Us

Data, strategy, technology and more.

About Us

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We narrow the distance between our clients and their customers through measuring and optimizing digital experiences. Caleb Whitmore founded the company in February of 2009 with a vision to create a consultancy focused around a core of Google’s web analytics products: Google Analytics and Urchin (Google Analytics’ predecessor).

Located in the Ballard neighborhood of Seattle, WA, we have a small team of uber-geeks that love nothing more than to find helpful insights within piles of data. We work with clients ranging from healthcare to retail to software as a service. In 2012 we helped our clients measure and analyze 11,200,000,000 (that’s right, 11.2 billion!) digital sessions – not bad, not bad at all.

Interested in a job? Visit our jobs page. Need our help? Give us a call, we look forward to speaking with you.

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