Vision and Mission
Analytics, On a Mission
We believe that Web Analytics should revolve around business drivers – don’t just measure because you can; measure and analyze because it will improve your organization. No matter what type of organization you are - for profit, non-profit, large enterprise or small business – you exist for a reason, and your Web Analytics efforts should serve to support that. Our goal is to help you connect the dots.
Analytics Pros is an online marketing consultancy with a singular goal: to help businesses increase marketing ROI and reduce wasted dollars through empowering people to effectively use Google Analytics and other products in the Google platform.
We envision a day when the millions of Google Analytics users will have complete, technically sound implementations that yield accurate and reliable data about website usage, marketing effectiveness, geographic analysis, content value, and customer engagement; a day when all websites are built in a fashion that is naturally search engine optimized - not an attempt to artificially inflate a site’s importance, but engineered to allow search technology to accurately reflect the site’s true significance and relevancy; a day when sponsored search campaigns are structured to maximize opportunities for semantic relevancy and geographic targeting and conversion rates are in the double-digits due to reliance on accurate conversion and engagement data; we envision a day when homepages and campaign landing pages are optimized and do not lose more traffic than they keep but instead retain the majority of visits and draw them deeper into the site and help nurture visitors into lifetime customers.
Our mission is to provide training solutions to individuals, agencies and web development providers, and enterprise organizations (in-house marketing and IT teams) that will deepen knowledge of Google Analytics, Search Engine Optimization, Sponsored Search Marketing, and Multivariate Testing and Website Optimization. In addition to training, we deliver consulting services that will ensure businesses have a sound strategy for web analytics, seo, sponsored search, and conversion rate optimization – one that takes into account the full-funnel from marketing plan to point-of-conversion and lifetime value maximization.
Further, we seek to build the leading community for Google Analytics professionals – whether individual users and small businesses, employees of an agency, or those working within an in-house team at a large enterprise – and foster an environment of collaboration and knowledge sharing that will deepen our collective expertise and broaden the reach and effective deployment of advanced Google Analytics implementation, reporting, and analysis techniques.