Data by the Bay: GA Summit 2014
This year’s GA Summit was full of exciting feature announcements, new faces, and old friends. We were thrilled to spend the week with many of our Premium clients, enjoying beautiful San Francisco, while also getting one-on-one time to focus on key takeaways for each client’s unique business needs.
We welcomed our Premium clients with a Happy Hour at Jamber Wine Bar. Over beer and wine tastings, we got to catch up with clients and pass out swag embroidered with our new brand! It set the tone for a week of good conversations and great company.
Most Important GA Summit Announcements
This year’s Summit motto was “data in action” and we couldn’t agree more. Google announced 14 feature updates and improvements, and there is a long list of more on the way.
Here are our team’s MVPs for this year’s Summit:
- Enhanced Ecommerce – The first major improvement to Ecommerce in GA since 2006. This is such a big deal, we wrote an Enhanced Ecommerce blog post while at the conference to start conversations around this topic.
- Custom Data Import – Google has expanded their Dimension Widening capability, now referred to as “Custom Data Import“, which now includes: user, refund, product, content, cost, campaign, or custom data.
- DoubleClick – GA Premium is now seamlessly integrated with DoubleClick Manager and DoubleClick Bid Manager
Scavenger Pros at the Exploratorium
After an exhausting two days of sessions and information overload, what better place to unwind than San Francisco’s funnest museum of discovery? After a relaxing dinner at the iconic Ferry Building, we headed to The Exploratorium’s adults-only After Dark event, the perfect setting for a scavenger hunt.
Our three teams raced to solve riddles, tweeting epic photos of their team, collected in a twitter photo album with the tag #scavengerpros.
Data by the Bay – AP Summit
Our goal was to ensure that our clients walked away from this year’s GA Summit with a clearer idea of what GA can do for them, and actionable steps for how we can help them achieve their vision.
Friday, we stepped away from the conference to nestle in foggy North Beach at The Cookhouse. We recapped the Summit’s key takeaways, and focused on how to turn vision into value for each client. Google’s Jesse Nichols stopped by to answer questions and enjoy a delicious lunch with us, prepared by his wife Natalia.
By the end of our time, we looked down the family style table and were thrilled to see our community–sharing struggles, celebrating in each other’s wins, and looking forward to some exciting new projects for the upcoming summer.