Goal Planning Worksheet


Make Fast Work of Creating a Winning Goal Framework

This worksheet provides an easy means of planning Goals and Goal Scores.  The worksheet includes sections for each of the four available goal sets in Google Analytics, fields for describing the business purpose of each goal, defining the score and weighting it in importance, defining the goal match pattern and defining up to 10 goal funnel step match patterns.

Use this worksheet to document goals before you set them up in Google Analytics.

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Goal Planner for score attribution model.