Analytics Pros Engine: Custom JavaScript Library for Google Analytics

Simple, Complete Measurement of Site Interaction

APE is a custom JavaScript Library built from the ground up by Analytics Pros specifically for extending data collection for Google Analytics and Urchin Software. Key benefits of APE include:

Automatic, tagless tracking of outbound, download, email, and form field interaction
100% customizable for tracking any action on any element on your pages and across your site
Simple installation - just one line of JavaScript
No support from IT or web development teams for post-installation management and optimization

Feature Comparison List

	Standard GA.js	APE.js	Other Scripts
Tracks pageviews (browser loads page)	Yes	Yes	Yes
Automatically tracks outbound, download, and email link clicks	No	Yes	Yes
Cross-browser compatible with all major browsers	Yes	Yes	No
Automatically tracks form field interactions	No	Yes	No
Custom engine to track clicks on buttons, images, interaction with parts of a page	No	Yes	No
Adds maintenance overhead for IT staff	Yes	No	Yes
Served from a remote location	Yes	Yes	No
Served from your own server (requires access to server to place and maintain .js file)	No	No	Yes
Automatic version updates and roll-out of feature and security updates	Yes	Yes	No
Supported by dedicated team of specialists	No	Yes	No
Actively maintained and developed to stay up-to-date with current browser technology	Yes	Yes	No

Implementation Process

Installing APE is minimally invasive, requiring a one-time addition to your Google Analytics tag that looks similar to this:

<script type="text/javascript">
var apeJsHost=(("https:"==location.protocol) ? "https://[secure-ape-server]" : "http://[standard-ape-server]");
document.write(unescape("%3Cscript src='"+apeJsHost+"/' type='text/javascript'%3E%3C/script%3E"));
</script>

The result is a fast, simple, clean and lean implementation process. Once installed APE can be customized for your site environment. Future changes to the rules engine, feature upgrades, etc... require no changes to your site's code. We can even used APE to augment your existing Google Analytics tags should they need to change in the future.

Analytics Pros