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A blog featuring valuable insight and practical tips on how to use online advertising, Google Website Optimizer and Google Analytics to get the most out of your online marketing efforts.

New Arrival! Urchin 7 Released...Sign up for "First Look" Webinar
Urchin version 7 was officially released today, September 3, 2010. We're excited about the launch of this new version of software which has added many super useful analysis features. But before we get to the new features, we'll explain a...
Google Launches Enhanced CPC
Google released their latest addition to the bidding features family - Enhanced CPC. It's been in beta since March, but Enhanced CPC officially launched yesterday, August 16th. The premise of the tool, much like Conversion Optimizer, is to "boost your...
GARE: Updated Google Analytics Dimensions Drop-down
If you've been following GARE since the beginning, you know that the very first thing GARE ever did was add additional dimensions to the segment (now dimension) drop-down and make these available for nearly every report. As time moved...
Introducing Image Search Ads
If you've used Google Image Search at all recently, you've probably noticed that things are looking a bit different thanks to a redesign launched by Google last week. The images are grouped closely together, which allows more results to be...
Plus One! Google Adds Another Match Type
Google's latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match....
Converting To Asynchronous Code
There's a pretty strong push now for everyone to move to the new Asynchronous Google Analytics Tracking Code. It's the only code that's available from the interface now, and nearly all of the documentation includes examples of this as the...
Can Facebook Grow My Business?
A few months ago I posted a mini case study on a lead generation client for whom we've been able to find success on Facebook over time. Of course we have also seen less-than-stellar advertising performance (i.e. compared to Google/Yahoo/MSN)...
Want Higher Landing Page Quality Scores in Google? Here's How:
Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser's landing page quality score. Here are three areas Google wants you to...
How to Place Ads on YouTube with Google AdWords: Part 2
In Part 1 of this series, I showed how to launch YouTube promoted videos through Google AdWords.  When you promote one of your videos, you are paying YouTube to funnel more traffic to the video... but the traffic still stays...
How to Place Ads on YouTube with Google AdWords: Part 1
In search volume alone, YouTube is the #2 search engine behind Google itself.  Yet even with its gigantic size, it is easy for YouTube to get passed up by online advertisers.  Many advertisers ignore the opportunity due to the convoluted...

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