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All Web Analytics Demystified Blogs
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The combined blog feed for Web Analytics Demystified bloggers Eric T. Peterson, Judah Phillips, and Daniel Shields.
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Acquisitions Aplenty! comScore Buys Nedstat
We’re certainly on an acquisition hot roll here in our cozy little measurement industry. This week marked yet another buy-up of a web analytics company, Netherlands based Nedstat, was acquired by comScore. The sale price was reported at $36.7 million USD, which brings the tally of measurement buy-outs including the $1.8 billion dollar Omniture acquisition [...]
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Congratulations to Nedstat and comScore!
This summer’s web analytics acquisition season has heated up to the point where when my phone rings and it’s John (who wakes up hours earlier) saying “comScore has acquired Nedstat” my response is “of course they have!” Not to say this isn’t an exciting acquisition, but wow the vendor landscape has changed a bunch this [...]
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We are our own worst enemy …
Back in February of this year, in partnership with BPA Worldwide, Web Analytics Demystified published a white paper detailing the risks associated with the use of Flash Local Shared Objects (LSOs) in digital measurement. Titled “The Use of Flash Objects in Visitor Tracking: Brilliant Idea or Risky Business?” the paper drilled down into how some [...]
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Do not miss this year’s X Change conference!
What a crazy week it has been, what with client visits with John here in the West, web casts with the fine folks at Tealeaf and Unica, and the end of summer fast approaching at the Peterson household. I was so busy I wasn’t able to pay close attention to our X Change registrations and [...]
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IBM buys Unica in $480M Deal
So the beauty of one public company buying another is that they usually hold an analyst call to explain the rationale. Props to IBM for holding this call just two short hours after the news broke and for giving a few of us a chance to pepper them with tough questions. On this call, Craig [...]
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Webtrends Acquires Transpond: Analytics, Meet Apps
The burning question on many a web analyst’s mind today is likely…Who is Transpond? That’s the question I asked when I first learned of Webtrends’ plan to acquire the San Francisco based application development platform vendor. Today the acquisition closed and word is out. At first glance, this may sound like a left turn for [...]
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Our Mobile Measurement Framework is now available
Today I am really excited to announce the publication of our framework for mobile and multi-channel reporting, sponsored by OpinionLab. You can download the report freely from the OpinionLab web site in trade for your name and email address.
This paper builds on our “Truth About Mobile Analytics” paper we published with our friends at Nedstat [...]
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Analysis Exchange members going to X Change 2010
Earlier this year after we launched the Analysis Exchange we put out our first challenge to the membership. We asked people to “be exceptional” in their participation, to step up and make a difference by working harder than expected, by bringing crazy passion to their work, and by participating in unexpected ways. In exchange for [...]
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Web’s Goldmine – or – Consumer Jackpot?
This weekend the Wall Street Journal produced a well researched article called The Web’s New Gold Mine: Your Secrets. Apparently, it’s the first in a series of articles about Internet tracking practices. It’s entirely informative and chock full of quotes, anecdotes, video and interesting visuals. I highly recommend giving this article a read if you [...]
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Sad to see Aurelie Pols go …
I am very sorry to say that our European partner Aurelie Pols has decided to leave Web Analytics Demystified and pursue other goals in her life. While I am very sad to announce this, I have certainly enjoyed working with Aurelie over the past year and on behalf of myself, my family, and our partner [...]
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