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Visual Revenue
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Analytics, Media and Marketing blog
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eCPM and Revenue Opportunities for Publishers
I was recently in talks with a set of publishers about a set of specific Revenue Opportunities, where one of the most evident (and honest) dialogues was about how to quantify the potential revenue increase. I believe it is possible to replace sophisticated revenue models with simple monthly eCPM values, to calculate believable publisher revenue opportunities.
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Data Driven Online News Media Examples
I was reading an article in the New York Times, which suggest that work place burnout, starts at a younger age, in the world of online news media. I do not agree with the article’s main point, but I instantly fell in love with the authors examples of ruthless environments, a perverse opposite of the intent I guess. He assembles some of the pioneers in the marriage of Data and News Media. Find a pool of excerpts from the article.
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Optimizing News Media on the idea of people being Rational
My point is this, some verticals, such as News Media, are not rational in nature, and as such, we cannot fairly expect our rational models to be instant true. I still believe that we (the industry) can and will succeed in increasing performance, and the above notion, is thus nothing more than a cautionary note-to-self on assuring anything I do, take that into consideration. If not directly built into a model, we should certainly accept a margin of perhaps not...
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Choose Daily Unique Article Views – over Page Views
I have strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. In my assumption, that we are somewhat in agreement on the former, I believe it is fair to suggest that Article Views are a much stronger metric than Page Views. - AND If I were to run a News Media organization, I would choose Daily Unique Article Views as my primary success metric. Think about it - and do let...
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Analytics – and Choosing your optimization goals (Slides)
I Just returned from Madrid, where I did the keynote at the wonderful web analytics conference, practitioner web analytics. The conference was announced and promoted as a conference for data driven professionals – which I took very literally and went all in with a rather geeky presentation (at first sight). I do believe though, that choosing your optimization goals is not taken as seriously as it should be by most analytics teams (whether internal or external). Find my slides embedded.
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Tools & Resources 
