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TKG Web Analytics Blog
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It's more than Web forensics - it's what, why, and how. From your friends at The Karcher Group.
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MC Hammer is 2 Legit 2 Quit His Web Analytics?
Guest Blogger: Emily Croskey
I recently came across this video of “rapper”? MC Hammer speaking about the benefits of web analytics during a recent AlwaysOn conference at Stanford. I have to admit that his excitement for web analytics is understandable. Without data to back your site up, you will never know how users are finding your [...]
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Web Analytics Overview
Guest Blogger: Emily Croskey
Search Engine optimization is a great way to drive qualified traffic to your website - it is almost required. The question is - how do you know if your Search Engine optimization efforts are working? The answer is - you need to use a web analytics program to find out for [...]
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Web Analytics and SEO
Guest Author: Emily Croskey
I came across this article from the Web Analytics Association about Using Web Analytics for SEO. As the person in charge of our analytics here at TKG, I regularly utilize analytics software (we use ClickTracks Analytics) and found this article to be right on target. Below outlines the 10 points on using [...]
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Web Analytics Association Appoints New Board of Directors
WAA (Web Analytics Association) announced a new board of Directors today:
Vicky Brock, Highland Business Research, Inverness Highlands
June Dershewitz, Semphonic
Andrea Hadley, NetSetGo Marketing
Avinash Kaushik, Author, Analytics Evangelist
Alex Langshur, PublicInsite, Medford, MANeil Mason, Applied Insights
Lauria Paxia, I.C.C. S.r.l., Catania, ItalySeth Romanow, Microsoft
Marshall Sponder, Monster Worldwide
Robbin Steif, LunaMetrics, LLC
Jim Sterne, Target Marketing
April Wilson, The Dallas Morning News
Read more [...]
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The Impact of Changing Domains
If you read any of our other blogs, you already know that The Karcher Group acquired tkg.com, and we’re making the switch now.
Jen and her team are monitoring everything and tracking the impact on rankings traffic and conversions. They’re using primarily ClickTracks for the analytics.
If you’re curious to see the impact changing domains has [...]
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Tools & Resources 
