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Back-To-Basics: How much mobile traffic do you get? (Part 2)

Last week’s back-to-basics post illustrated the dramatic growth in mobile with an example from googlestore.com. This week, let’s look at how to create a mobile trend graph from your own data.

You’ll start by creating an advanced segment. Go to your reports in Google Analytics. In the left navigation, you’ll see a grey box called My Customizations. In this box, click Advanced...
Google Instant and Google Analytics

Today, we announced the launch of Google Instant, a new Google.com interface that shows relevant results while the user types. This exciting new search interface applies to both search results and related ads. We expect Google Instant will help users find what they’re looking for faster. With this change, you might notice some fluctuations in AdWords impression volume and in the distribution of organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions...
New Book: Conversions For Dummies
Are you eager to optimize your conversion rate, but feel a little bit overwhelmed by all of the tools available to help you? Introducing ‘Improving Online Conversions for Dummies’!

We have just released a simple, easy to follow mini book, in conjunction with John Wiley Publications, to help you get a better grasp of the conversion improvement tools offered by Google. Improving Online Conversions for Dummies explains how you can make sure your ads show on searches...
Deep Dive Articles For The Data Export API
On the Google Analytics API Team, we’re fascinated with what people create using the Data Export API. You guys come up with some really amazing stuff! Lately, we’ve also been paying a lot of attention to how people use it. We looked at whether the API has stumbling points (and where they are), what common features every developer wants in their GA applications, and what tricky areas need deeper explanations than we can give by replying...
Back-to-Basics: How much mobile traffic do you get?

More and more people are surfing the Internet from their phones these days. Take a look at the following graph. It shows the number of monthly visits to googlestore.com from Android, iPhone, and BlackBerry devices over the past 2 years. There were 277 visits in Sep, 2008. But in July of 2010, there were over 13,000 visits!
New Tools to Debug Your Tracking Code
Raise your hand if any of this sounds familiar to you:
- You just set up your tracking code and you're wondering if it's correct--and you want to know right now.
- You have decided to migrate your tracking to the new asynchronous syntax--but you want to know if your syntax has any errors.
- You finally decided to customize the tracking code for cross-domain tracking--but you're worried that you might break your tracking.
- You want to make sure that your campaign is set up to...
- Back to Basics: Fast Segments with Analytics Intelligence
  Did you know that there’s a quick way to create advanced segments from automatic alerts? This is one of those “I can’t believe how powerful this is and yet so easy to do” features. Let me illustrate with an example from the Google Store site. A few months ago, on February 5, the Google Store received a surge of traffic from TechCrunch.com. We would not have noticed this extra traffic were it not for Analytics Intelligence. In the following...
- Introducing Weighted Sort
  
  Have you ever sorted a report by bounce rate and seen nothing but entries with a 100% bounce rate? Have you then noticed that these entries only have 1 visit? Not only is this useless and frustrating, but it obscures the real data points that you care about behind pages of garbage.
  
  Well fret no more! We are pleased to announce a new sorting algorithm called weighted sort. Now when you sort on a computed metric, you can weight...

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