Thank you for your interest in our Analytics training series. We’ve concluded this series, but we invite you to contact your Account Manager to explore other training offerings.
Welcome to our library of analytics training designed to level up knowledge for Marketers, Web Analysts and Web Developers.
Select from the list below or view the full course descriptions below:
Google Analytics Foundations – 2 hours
Google Analytics Customized Reporting – 2 hours
Google Analytics Content Performance – 1 hour
Google Analytics Campaigns & Attribution – 1 hour
Google Analytics Ecommerce Reporting – 1 hour
Data Studio Introduction – 1 hour
Google Tag Manager -2 hours
BigQuery Overview – 2 hours
Google Analytics Foundations
Google Analytics Foundations is an introductory course intended to define key terms often found in GA, provide clarity on basic navigation and introduce a few of the most useful reports.
You will learn about the basic account structure, core metrics in GA, and how to find and interpret core reports.
Best intended for Google Analytics front end users that are new to the tool or need a refresher.
Duration: 2 hours
Prerequisites: None
Google Analytics Customized Reporting
Google Analytics Customized Reporting is intended to provide instruction on customizing out-of-the-box reports, creating new custom reports and segmenting reports to provide a deeper dive into the data. There are several interactive exercises included.
You will learn about the concepts of regular expressions, custom and sequenced segments, and how to build various types of custom reports.
Best intended for users who need to build their own custom reports.
Duration: 2 hours
Prerequisites: Google Analytics Foundations (hyperlink above)
Google Analytics Content Performance
Google Analytics Content Performance is intended to provide a deeper dive into key Behavior reports in GA, engagement metrics and navigation options available in Google Analytics.
You will learn about how to categorize pages and content and how to uncover patterns of user navigation on your site.
Best intended for Web Analysts and Content Developers
Duration: 1 hour
Prerequisites: Google Analytics Foundations, Google Analytics Customized Reporting
Google Analytics Campaigns & Attribution
Google Analytics Campaigns & Attribution is intended to provide a deeper dive into the Acquisition reports.
You will learn about the concept of UTM parameters, how to analyze campaigns and channels and about the various methods of attribution.
Best intended for Marketers and Web Analysts
Duration: 1 hour
Prerequisites: Google Analytics Foundations, Google Analytics Customized Reporting
Google Analytics Ecommerce Reporting
Google Analytics Ecommerce Reporting introduces concepts around Ecommerce metrics like revenue as well as key Ecommerce reports.
You will learn about Ecommerce Funnels, product analysis, and internal promotions.
Best intended for Marketers, Web Analysts and Merchandisers
Duration: 1 hour
Prerequisites: Google Analytics Foundations, Google Analytics Customized Reporting
Data Studio Introduction
The Data Studio Introduction session provides an introduction to the Data Studio tool including the concepts of data sources and how to build basic reports.
You will learn about the Data Studio platform and interface, how to build basic reports and how to share and manage reports.
Best intended for Marketers and Web Analysts
Duration: 1 hour
Prerequisites: Google Analytics Customized Reporting
Google Tag Manager
The Google Tag Manager course provides guidance on the concepts of tags, triggers and variables, an introduction to the DataLayer and insight into version control. It includes an interactive tagging exercise.
Best intended for Web Developers
Duration: 2 hours
Prerequisites: Understanding of Javascript
BigQuery Overview
The Big Query Overview course provides an introduction to the concepts of cost analysis, standard SQL, data structure and unnesting. Includes an interactive querying exercise.
Best intended for Web Developers
Duration: 2 hours
Prerequisites: Knowledge of SQL