On January 20th, 2012 Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012. News that Urchin was going into retirement was a shock to us, as we appreciate the fact that many organizations prefer to own and house their own data. Many of our customers chose Urchin for that purpose.
For those clients who purchased Urchin from Analytics Pros, we are continuing to support the software and provide relevant training. If you are running Urchin, you will be able to continue to run it for years to come, as long as you maintain its environment on your servers. However, since Urchin will receive no further updates, you may want to start researching other analytics options for your company.
Since the announcement, Analytics Pros has been assessing alternative options for our customers. While no comparable alternatives are available at this time, we will be certain to tweet and blog about any updates as soon as they develop. Read more about Urchin’s retirement and your options on our blog: Urchin’s Retirement Party.
If you have any questions about your own Urchin software, need recommendations about the right analytics fit for your digital presence, or want to schedule Urchin support or training, please contact us today.