accuracy
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Understanding the Impact of Session Calculation Changes in Google Analytics
On August 11th 2011 Google Analytics announced a change in how a session (i.e. "Visit") is calculated. The update was explained by as an "improvement" to how Google Analytics identifies sessions to bring GA "inline with the common definition of a visit." Personally, I am skeptical about whether or not this is a good change, however long-term I don't think it is inherently "bad" - it just changes things, and a change in such a key component as how a session is ...
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When the numbers don’t add up: tips for reconciling different analytics tools
When the numbers just don't add up, what can you do? The image at right illustrates this in a perfect way. Notice the two blue dots? Is one bigger or smaller? Look carefully. The answer: it's all about perspective. I recently received an email from a reader that went like this: For 8 years we've been using Urchin 6, provided by our web hosting company. Now that we've switched hosts, we started using Google Analytics, and instead of reporting 50,000 total "sessions" a month, we now see 10,000 total "visits" a month. ...
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When Google Analytics E-Commerce Reporting is just… broken?
There is a longstanding thread on the Google Analytics Help Forum discussing accuracy problems with Google Analytics e-commerce tracking and reporting. This thread has continued to grow considerably since it was started in January of 2009 and accuracy issues with Google Analytics e-commerce reporting carry on - in fact, getting worse. However, I've recently narrowed down what I believe is the significant cause behind most of these issues. I've worked with a number of new clients in the last several weeks to address e-commerce issues. My ...
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