accuracy

  • Where should you put your Google Analytics tag?

    The big question: where should you put the Google Analytics tag in your page code?   It used to be (now, years ago - as in before 2009!) that Google recommended placing the tag in the bottom of the <body>, right before the </body> tag.  So, for years, many people have done just that.  Why?  To protect the site from Google Analytics slowing it down or, if Google's network of servers were somehow totally inaccessible (and your website's server still able to be reached by some miracle), breaking the site entirely.  However, the "async" code version launched in 2009 is recommended ...

    Posted at August 22, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Understanding the Impact of Session Calculation Changes in Google Analytics

    On August 11th 2011 Google Analytics announced a change in how a session (i.e. "Visit") is calculated.  The update was explained by as an "improvement" to how Google Analytics identifies sessions to bring GA "inline with the common definition of a visit."  Personally, I am skeptical about whether or not this is a good change, however long-term I don't think it is inherently "bad" - it just changes things, and a change in such a key component as how a session is ...

    Posted at August 15, 2011 | By : | Categories : Google Analytics | 4 Comments
  • When the numbers don’t add up: tips for reconciling different analytics tools

    When the numbers just don't add up, what can you do?  The image at right illustrates this in a perfect way.  Notice the two blue dots?  Is one bigger or smaller?  Look carefully. The answer: it's all about perspective. I recently received an email from a reader that went like this: For 8 years we've been using Urchin 6, provided by our web hosting company. Now that we've switched hosts, we started using Google Analytics, and instead of reporting 50,000 total "sessions" a month, we now see 10,000 total "visits" a month. ...

    Posted at July 28, 2011 | By : | Categories : Google Analytics | 5 Comments
  • When Google Analytics E-Commerce Reporting is just… broken?

    There is a longstanding thread on the Google Analytics Help Forum discussing accuracy problems with Google Analytics e-commerce tracking and reporting.  This thread has continued to grow considerably since it was started in January of 2009 and accuracy issues with Google Analytics e-commerce reporting carry on -  in fact, getting worse.  However, I've recently narrowed down what I believe is the significant cause behind most of these issues. I've worked with a number of new clients in the last several weeks to address e-commerce issues. My ...

    Posted at April 19, 2011 | By : | Categories : Google Analytics | 1 Comment