analytics

  • What I Learned about Data Analytics from Online Dating

    When I was in college I joined an online dating site. This is a story about that experience, and how it helped me better understand data analytics. If someone asked me if I based my judgments on first impressions or on physical appearance I would say no, of course not. I believe character trumps beauty. And as a lover of all literature I never judge a book by its cover. Or so I thought. Welcome to my online dating ...

    Posted at December 9, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Super Bowl Readiness: Seahawks vs Broncos

    This is a follow-up post to our prior analysis comparing the Seattle Seahawks' two Super Bowl teams--the 2005 and 2013 teams. If you didn’t have the opportunity to read it, we established three simple parameters to winning football games: The team with the higher QB Rating usually wins the game Defense Wins Championships You have to win either Offense or Defense + Special Teams to win the game In Super Bowl games, the team with the higher QB Rating has won 42 of 47 games (or 89.4%). The best defense has won 29 ...

    Posted at January 29, 2014 | By : | Categories : Beyond Analytics | 1 Comment
  • Super Bowl Readiness: 2005 vs 2013 Seahawks

    Some of us at Analytics Pros have gotten swept up in the fanfare of this year’s Super Bowl. This is only the second time that Seattle has played in the NFL classic—the other time was in 2005. With that in mind, we thought it would be fitting to do a bit of statistical analysis. One question that just won’t seem to go away this week: which is the better team, the Seattle Seahawks of 2013 or 2005? Having grown up in SEC territory with an affinity for southern fried football, I thought I’d pull from years of coach-speak in order to ...

    Posted at January 27, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Marketing Lessons From the Big Easy

    It was fun to be back in the great state of Louisiana and the Big Easy. While trips to Café du Monde for beignets or the piano bar at Pat O’Brien’s are worthy destinations, we were in town for the American Marketing Association’s National Conference. The emphasis at this year’s National Conference was on growing your brand and better leveraging big data. There was a good mixture of grand vision casting, as well as pragmatic sessions leaving attendees with tangible steps that could be implemented immediately. I ...

    Posted at September 17, 2013 | By : | Categories : Beyond Analytics | 0 Comment