Big Data

  • Analytics Roundup: Evel Knievel’s Burning Water Skiis-Data, a Very Omni-Channel Christmas, Chainsaw Sales and Getting Labeled Mobile-Friendly

    Here at Analytics Pros, we’re constantly scouring the interwebs for all things analytics. In case you missed it, here’s a collection of helpful articles that caught our attention.   Retailers Will Win Holidays with Omnichannel “Now, more than two-thirds of shoppers can be considered omnichannel consumers, according to PwC's holiday shopping forecast... These shoppers research products and make purchases using a combination of technology, online platforms and physical stores. "It's very clear to us that retailers that are leading in the e-commerce space are starting to win a bigger share of the consumer wallet," says Steve Barr, U.S. retail and consumer practice ...

    Posted at November 21, 2014 | By : | Categories : Blog,Digital Analytics Strategy,Google Analytics | 0 Comment
  • The Magic of Big Data Is Not Magic At All

    I'm at the American Marketing Association's 2014 Analytics with Purpose conference in San Diego today. I'll be speaking this afternoon on understanding customer needs with digital analytics. This morning, I'm attending sessions, which started with the keynote by Mark Earls, author of I'll Have what She's Having: Mapping Social Behavior.  This was one of the better keynotes I've heard in a while. The premise: big data = magic. Magic! He started with a fantastic quote from Arthur C. Clarke "Any sufficiently advanced technology is indistinguishable from magic." That blends together with something I ...

    Posted at March 3, 2014 | By : | Categories : Beyond Analytics | 0 Comment
  • Marketing Lessons From the Big Easy

    It was fun to be back in the great state of Louisiana and the Big Easy. While trips to Café du Monde for beignets or the piano bar at Pat O’Brien’s are worthy destinations, we were in town for the American Marketing Association’s National Conference. The emphasis at this year’s National Conference was on growing your brand and better leveraging big data. There was a good mixture of grand vision casting, as well as pragmatic sessions leaving attendees with tangible steps that could be implemented immediately. I ...

    Posted at September 17, 2013 | By : | Categories : Beyond Analytics | 0 Comment