data integrity

  • Google Analytics Free vs Premium: And 3 Reasons Why and When You Shouldn’t Push Your Luck

    Let’s say that last Christmas time, you got yourself a free version of Google Analytics (free GA, the Christmas Miracle!) Since then, you’ve been rocking that data and begun to optimize your business with all the golden information at your fingertips. Thanks to your tech wizardry, fat data is rolling in and business is booming.  Your next step? Take a breath and make the jump to the Premium Edition of Google Analytics. Phew. That’s a big commitment and will require a persuasive meeting with the boss. Remember now. Santa (Google) is watching, and he (they) know who's been naughty, and who's been ...

    Posted at December 10, 2014 | By : | Categories : Google Analytics | 0 Comment
  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Understanding the Impact of Session Calculation Changes in Google Analytics

    On August 11th 2011 Google Analytics announced a change in how a session (i.e. "Visit") is calculated.  The update was explained by as an "improvement" to how Google Analytics identifies sessions to bring GA "inline with the common definition of a visit."  Personally, I am skeptical about whether or not this is a good change, however long-term I don't think it is inherently "bad" - it just changes things, and a change in such a key component as how a session is ...

    Posted at August 15, 2011 | By : | Categories : Google Analytics | 4 Comments
  • When Google Analytics E-Commerce Reporting is just… broken?

    There is a longstanding thread on the Google Analytics Help Forum discussing accuracy problems with Google Analytics e-commerce tracking and reporting.  This thread has continued to grow considerably since it was started in January of 2009 and accuracy issues with Google Analytics e-commerce reporting carry on -  in fact, getting worse.  However, I've recently narrowed down what I believe is the significant cause behind most of these issues. I've worked with a number of new clients in the last several weeks to address e-commerce issues. My ...

    Posted at April 19, 2011 | By : | Categories : Google Analytics | 1 Comment