• Super Bowl Readiness: Seahawks vs Broncos

    This is a follow-up post to our prior analysis comparing the Seattle Seahawks' two Super Bowl teams--the 2005 and 2013 teams. If you didn’t have the opportunity to read it, we established three simple parameters to winning football games: The team with the higher QB Rating usually wins the game Defense Wins Championships You have to win either Offense or Defense + Special Teams to win the game In Super Bowl games, the team with the higher QB Rating has won 42 of 47 games (or 89.4%). The best defense has won 29 ...

    Posted at January 29, 2014 | By : | Categories : Beyond Analytics | 1 Comment
  • More than Just Numbers, Data is the Story of Us

    Each new year causes me to stop and wonder what will come next. Looking back, 2013 was a great year for us. I had the chance to work on amazing projects with a great team for incredible clients. We hosted three BEST Practices conferences, each of which gave us the chance to connect with a room of smart, focused and excited digital analytics fanatics and outright data geeks (like us). In the last year we added a slew of new staff that I am honored to work with each day. And we topped it off by becoming the largest ...

    Posted at January 20, 2014 | By : | Categories : Team | 0 Comment
  • Measuring Movement With Universal Analytics

    Universal Analytics is the new way to send Google Analytics. The beauty of Universal is that it can track user interactions from anywhere, including online and offline! As an analytics firm, we completely geek out when it comes to tracking new user interactions. One long standing question we had was: How much activity is there in our Seattle office during the day? This presented the challenge of accurately quantifying how many movement happened in our lobby on any given day. We wanted answers to several questions: When is foot traffic the highest? Was there foot traffic on the weekends? Why was foot ...

    Posted at January 16, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment