digital analytics

  • More than Just Numbers, Data is the Story of Us

    Each new year causes me to stop and wonder what will come next. Looking back, 2013 was a great year for us. I had the chance to work on amazing projects with a great team for incredible clients. We hosted three BEST Practices conferences, each of which gave us the chance to connect with a room of smart, focused and excited digital analytics fanatics and outright data geeks (like us). In the last year we added a slew of new staff that I am honored to work with each day. And we topped it off by becoming the largest ...

    Posted at January 20, 2014 | By : | Categories : Team | 0 Comment
  • Measuring Movement With Universal Analytics

    Universal Analytics is the new way to send Google Analytics. The beauty of Universal is that it can track user interactions from anywhere, including online and offline! As an analytics firm, we completely geek out when it comes to tracking new user interactions. One long standing question we had was: How much activity is there in our Seattle office during the day? This presented the challenge of accurately quantifying how many movement happened in our lobby on any given day. We wanted answers to several questions: When is foot traffic the highest? Was there foot traffic on the weekends? Why was foot ...

    Posted at January 16, 2014 | By : | Categories : Google Analytics,Universal Analytics | 0 Comment
  • Marketing Lessons From the Big Easy

    It was fun to be back in the great state of Louisiana and the Big Easy. While trips to Café du Monde for beignets or the piano bar at Pat O’Brien’s are worthy destinations, we were in town for the American Marketing Association’s National Conference. The emphasis at this year’s National Conference was on growing your brand and better leveraging big data. There was a good mixture of grand vision casting, as well as pragmatic sessions leaving attendees with tangible steps that could be implemented immediately. I ...

    Posted at September 17, 2013 | By : | Categories : Beyond Analytics | 0 Comment
  • 5.5 Reasons You Can’t Miss the BEST Practices for Google Analytics Conference

    How do you hit the sweet spot between the never-ending connectivity (and subsequent noise) of social media, mobiledevices and the web, and the downright brilliance that often comes from a free and wandering mind? You attend a BEST Practices for Google Analytics – the perfect blend of strategic inspiration, practical instruction and creative settings designed to simultaneously calm and ignite your mind. Want proof? In no particular order, here are 5.5 reasons to drop everything and sign up now. Speakers & Topics: This is a crowd ...

    Posted at August 13, 2013 | By : | Categories : BEST Practices | 0 Comment
  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

  • Strategic Digital Analytics: A Framework for Success

    Three Buzzwords That Mean Something Strategic.  Digital.  Analytics.  Three buzzwords that on their own are over-used but, when strung together, actually mean something.  I've been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it's-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we're (for now) calling "digital." When it comes to analytics and data, there is promise: that things can be made better.  With data, you'll have insight.  With insight you can improve things and gain an advantage in the marketplace.  Yet, for all the data in the world, I daily see a surprisingly short-supply of this ...

    Posted at October 29, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Crowdsourcing Custom Reports

    The digital analytics industry is excellent at sharing information for the betterment of the community.  This is often done through conferences, blogs, document integration, API hacks and more.  If there are new ways to gather information, we share it. Within this industry, Google Analytics has proven effective at providing powerful data to any user.  One drawback with the ease and mass appeal is that reports are often relegated to the lowest common denominator.  This is often enough for most users, but for the typical analyst or power-user, teasing out important data takes a few tricks.  Power-users will create Custom Reports to ...

    Posted at April 23, 2012 | By : | Categories : Google Analytics | 2 Comments