• Our Take: Marketing Made Better with Google Tag Manager

    Introducing Google Tag Manager Today at eMetrics Boston, Laura Holmes of Google stunned the audience with the release of Google Tag Manager, a platform enabling marketers to manage measurement and conversion tags through a user-friendly, self-serve interface.  With Google Tag Manager (GTM), you can deploy new tags or modify existing tag placements with a few clicks, taking what ...

    Posted at October 1, 2012 | By : | Categories : Tag Management | 0 Comment
  • Two Key Takeaways from eMetrics & GAUGE San Francisco 2012

    First, let me say that the eMetrics and GAUGE conferences in San Francisco were incredible.  There were great keynotes, informative sessions, actionable round-table discussions and intriguing conversations with peers in the industry.  I would highly recommend anyone who analyzes data to attend eMetrics.  And if your job allows you to touch Google Analytics at any point, GAUGE will certainly teach you something new that you can bring back and improve performance and increase insights. That being said, I think there were two key takeaways from this past week: 1. Voice Of Customer (or VOC) is HUGE. 2. Methods in which you ...

    Posted at March 26, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Google Analytics User Conference – GAUGE

    Finally, a Google Analytics User Conference! Woah, what's this, a User Conference for Google Analytics?  Yes, indeed!  I really can't express how excited I am about this... For years I've wanted to bring together GA users in a conference format where we can meet each other, share knowledge, and meet people from the Google Analytics team.  And, well, it's here.  Announcing GAUGE San Francisco 2011! About GAUGE GAUGE (the Google Analytics Users' Great Event) is a two-day event featuring a Google Analytics User Conference ...

    Posted at February 25, 2011 | By : | Categories : Google Analytics | 0 Comment