google analytics

  • Google Tag Manager Case Study with Analytics Pros and GoPro

    Google recently released a case study illustrating the advantages of a fast moving company (GoPro) using Google Tag Manager. Some of the highlights of that partnership with Analytics Pros include consolidating all of their tags into one tool and helping create custom rules and macros that effectively give GoPro's marketing team control over publishing and modifying their tracking tags. This allowed GoPro to scale their marketing efforts alongside the explosive growth in popularity their products received.

    Posted at November 9, 2012 | By : | Categories : Blog,Google Analytics,News,Tag Management | 0 Comment
  • How Universal Analytics will Change Your Life

    Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings.  This has significant implications on how we live our lives and how we analyze every action ... and this means that we'll need to do analysis on every unique activity. Enter Universal Analytics, which begins to tie all of our unique information together into one seamless thread of insight.

    Posted at November 7, 2012 | By : | Categories : Google Analytics,News | 0 Comment
  • Sound The Alarms!

    Creating Comprehensive Custom Alerts in Google Analytics Have you ever logged into Google Analytics to discover something went wrong with the data a week ago and you had no idea? Or your dev team changed the PDF download page and broke your GA tracking funnel?  Or maybe your IT resource spilled his beer on the web server? Things happen and data can go wild, and unless you are logged into Google Analytics daily, you might have data problems without realizing it. Google Analytics provides an incredibly helpful feature called Custom Alerts.  Custom Alerts can help alleviate the need for daily checks on ...

    Posted at November 5, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment
  • Recap of Google Analytics Summit 2012, Day 1: What Matters

      If you didn't catch our Live Blog from the Summit, go read it now!  As you'll read, there was a lot of data to churn through and ...

    Posted at October 29, 2012 | By : | Categories : Events,Google Analytics | 2 Comments
  • GA Summit 2012 Live Updates

      4:34 pm, Google Analytics Premium - Manav Mishra & Chip Hall Year in Review Guiding Principles: Best in class service, simple and friction-free experience, ...

    Posted at October 29, 2012 | By : | Categories : Events,Google Analytics,News | 3 Comments
  • Sampled vs. Unsampled Data: Does it Matter?

    This post is inspired by something that's become a bit of a pasttime for me these days: diving into unsampled data working with our GA Premium clients.  It's almost addicting! After working with unsampled data more and more, working with sampled data sets are just not as much fun because I know what's likely missing. If you've ...

    Posted at October 9, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Best Unknown Google Analytics Updates for 2012

    We all know about the highly publicized attribution modelling tool, remarketing, viz flow and social media tracking but what about some of the more soft-spoken updates to Google Analytics that have taken place the last 10 months. Well, at GAUGE Boston Justin Cutroni highlighted some of the lesser-known (but awesome) Google Analytics updates. We’re taking a few minutes here to highlight the best unknown Google Analytics updates for 2012. Google Analytics Report Automation (Magic) Using a simple script, provided by Justin and the Google Team you can easily get data from Google Analytics into Google Spreadsheets ...

    Posted at October 4, 2012 | By : | Categories : Events,Google Analytics | 0 Comment
  • Our Take: Marketing Made Better with Google Tag Manager

    Introducing Google Tag Manager Today at eMetrics Boston, Laura Holmes of Google stunned the audience with the release of Google Tag Manager, a platform enabling marketers to manage measurement and conversion tags through a user-friendly, self-serve interface.  With Google Tag Manager (GTM), you can deploy new tags or modify existing tag placements with a few clicks, taking what ...

    Posted at October 1, 2012 | By : | Categories : Tag Management | 0 Comment
  • 3 Reasons to Register for GAUGE Today!

    Ready for some great news to help lead you into the weekend? Early Bird Savings for GAUGE! If you register today, you can still receive these fantastic savings leading up GAUGE Boston (Google Analytics Users' Great Event). Why should you register? 

    Posted at August 17, 2012 | By : | Categories : Events,Google Analytics | 0 Comment
  • Google Analytics Debugging

    Let's face it: Google Analytics' documentation contains a lot of examples that work very well for simple use-cases, but advanced configurations require planning and attention to detail, and copying-and-pasting sometimes introduces problems that can affect data accuracy. Historically, the biggest problems we find stem from configuring multiple trackers - often because some third-party script (for user surveys, etc.) is trying to track their usage, but their trackers conflict with your own. Tracker conflicts almost always relate to their handling of cookies, which domains their being written to, and what value is used for the domain hash prefix. Recent changes to GA ...

    Posted at April 26, 2012 | By : | Categories : Google Analytics | 2 Comments
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