premium

  • Live Blog from the 2014 Google Analytics Summit

    Live Updates from the Google Analytics Summit 2014 in San Francisco The Google Analytics Summit is an annual event for Google Analytics Certified Partners and Google Analytics Premium customers.  This year we'll be live-blogging from the GA summit once again.  As with past summits, we'll provide real-time updates and announcements from what's shared - at least what's available for public sharing. Stay Tuned! Opening Announcements The ...

    Posted at May 28, 2014 | By : | Categories : Google Analytics | 0 Comment
  • The 12 Days of Data: An Unsampled GA Data Set

    Glad tidings of comfort and joy?  Yeah, I’ve got those.  Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear.  In case you have never wrestled with the sadness that is sampled data, allow me to explain.  Google Analytics is fast – amazingly fast, considering the amount of data that they are churning.  However, ...

    Posted at December 6, 2013 | By : | Categories : Google Analytics | 0 Comment
  • Understanding the Digital Impact of a TV Ad with GA Premium

    Oh television.  Sometimes I forget it even exists.  The number of times I've watched something on an actual TV in the last year is probably lower than the number of kids I have (4 kids, to give you perspective).  We do watch screens - but it's all iPad or iMac based viewing. So, when a digitally obsessed person like me thinks about TV ads there's a tendency to think they are irrelevant.  Not so.  And I should know better.  In reality, I have to remember ...

    Posted at February 7, 2013 | By : | Categories : Google Analytics | 0 Comment
  • BEST Practices Seattle 2012 Live Updates

      3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros How to be thinking of optimization and build a ...

  • Google Tag Manager Case Study with Analytics Pros and GoPro

    Google recently released a case study illustrating the advantages of a fast moving company (GoPro) using Google Tag Manager. Some of the highlights of that partnership with Analytics Pros include consolidating all of their tags into one tool and helping create custom rules and macros that effectively give GoPro's marketing team control over publishing and modifying their tracking tags. This allowed GoPro to scale their marketing efforts alongside the explosive growth in popularity their products received.

    Posted at November 9, 2012 | By : | Categories : Blog,Google Analytics,News,Tag Management | 0 Comment
  • Sampled vs. Unsampled Data: Does it Matter?

    This post is inspired by something that's become a bit of a pasttime for me these days: diving into unsampled data working with our GA Premium clients.  It's almost addicting! After working with unsampled data more and more, working with sampled data sets are just not as much fun because I know what's likely missing. If you've ...

    Posted at October 9, 2012 | By : | Categories : Google Analytics | 0 Comment
  • Google Analytics Premium + Fusion Tables = Awesome Data

    It's Saturday afternoon, and what better to be doing than enjoying a mocha, watching by littlest kid so my wife can take a nap, and... geeking out on Google Analytics! So, here's what I've come up with - a really nifty chart visualizing the relationship between dimensions and various metrics of interest.   How I Did It The process was "fairly" simple.  I'm using a ...

    Posted at April 28, 2012 | By : | Categories : Google Analytics | 2 Comments