sessions

  • Understanding the Impact of Session Calculation Changes in Google Analytics

    On August 11th 2011 Google Analytics announced a change in how a session (i.e. "Visit") is calculated.  The update was explained by as an "improvement" to how Google Analytics identifies sessions to bring GA "inline with the common definition of a visit."  Personally, I am skeptical about whether or not this is a good change, however long-term I don't think it is inherently "bad" - it just changes things, and a change in such a key component as how a session is ...

    Posted at August 15, 2011 | By : | Categories : Google Analytics | 4 Comments