strategy

  • The Optimal Digital Analytics Team

    I'll just say it now, I'm not much of a sports guy.  I played t-ball, baseball and basketball as a kid. Up until about 5th grade that is.  I'm tall, and so they thought I'd be good at basketball - being a foot taller than the other kids does have advantages when you're eight.  However, in my case it was more of a disadvantage because I was horribly coordinated which means I got hit with the ball a lot, dropped the ball a lot, and helped out the other team at least as much as I "helped" my team. Despite my lack ...

    Posted at September 18, 2013 | By : | Categories : Digital Analytics Strategy | 0 Comment
  • Strategic Digital Analytics: A Framework for Success

    Three Buzzwords That Mean Something Strategic.  Digital.  Analytics.  Three buzzwords that on their own are over-used but, when strung together, actually mean something.  I've been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it's-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we're (for now) calling "digital." When it comes to analytics and data, there is promise: that things can be made better.  With data, you'll have insight.  With insight you can improve things and gain an advantage in the marketplace.  Yet, for all the data in the world, I daily see a surprisingly short-supply of this ...

    Posted at October 29, 2012 | By : | Categories : Digital Analytics Strategy,Google Analytics | 0 Comment