Adswerve

Adswerve Campaign Manager Trainings

Adswerve offers both Live Trainings and On-Demand Trainings for our clients. Live Trainings are hosted regularly by our experienced team of product experts. On-demand videos cover the same material from our Live-Trainings, but in a self-paced format that allows you to pause, rewind, and view at your convenience.

Select from Campaign Manager Live or On-Demand Trainings below and register today!

GETTING STARTED WITH CAMPAIGN MANAGER

Campaign Manager (CM) sits at the core of the Google Marketing Platform stack and enables you as an agency or advertiser to create, manage, and grow your digital marketing campaigns.

Join us for this live training where you will learn about the account hierarchy, review platform functionality, and walk through the basic steps of how to traffic your Campaigns in CM. We will also provide you with best practices and a recommended workflow to help you get started!

Best intended for new users of Campaign Manager seeking the basics on how to get started with Floodlight tags and display campaigns.

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CAMPAIGN MANAGER FUNDAMENTALS – HIERARCHY/NAVIGATION (101)

Time: 12 minutes

Hierarchy/Navigation (101) provides a general overview of the platform, and gives you the basic knowledge you need to get started within Campaign Manager. There are no prerequisites required to attend. This training will cover the following topics:

  • What is Campaign Manager
  • The product hierarchy
  • Placement Tags vs. Floodlight Tags
  • General platform navigation
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CAMPAIGN MANAGER FUNDAMENTALS – ADVERTISER LEVEL/FLOODLIGHT CREATION (101.A)

Time: 28 minutes

The Advertiser Level/Floodlight Creation (101.A) Training focuses on the Advertiser level and covers available features that are unique to the Advertiser. This training will cover the following topics:

  • How to create an Advertiser
  • How Floodlight Tags work
  • How to create a Floodlight Tag
  • Integration with Google Tag Manager
  • What is the Global Site Tag, and how to implement this
  • Audience List overview
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CAMPAIGN MANAGER FUNDAMENTALS – CAMPAIGN TRAFFICKING (101.B)

Time: 33 minutes

Building off of the basic concepts of the prior trainings, the Campaign Trafficking (101.B) Training goes over best practices and workflow when trafficking out your CM Campaign to your Publishers. This section covers the following topics:

  • How to traffick your Campaign
  • Uploading Creatives
  • Default Ads
  • Placement Tag Types
  • How to test your tags
  • How to utilize your dashboard
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CAMPAIGN MANAGER FUNDAMENTALS – TRACKING ADS (101.C)

Time: 30 minutes

Tracking Ads allow you to track impressions and clicks on content served outside of Campaign Manager. The Tracking Tags (101.C) training will highlight the basics of Tracking Ads and how to create them. This training includes the following topics:

  • What are Tracking Ads
  • How do Tracking Ads work
  • Benefits of Tracking Tags
  • How are Tracking Tags billed
  • How to create Tracking Tags
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