TrainingWhether an individual, small business, agency or web development shop, or an in-house team within a large Enterprise, Analytics Pros has training solutions that will deepen your knowledge and rapidly decrease time-to-readiness for Google Analytics implementation, reporting interface and analysis, search engine optimization, sponsored search marketing, and website multivariate testing and optimization.
For Individuals & Small Business
As an individual online marketing practitioner or small business owner, your personal knowledge is your greatest asset. Deepening your understanding of Google Analytics, SEO, SEM, and Multivariate Testing will enhance your value to prospective employers, existing clients, or your own business. We provide training classes delivered digitally using virtual conferencing tools that allow us to work together, sharing screens and control of the screen in real-time interaction while talking over the phone or through integrated VoIP teleconferencing. All training sessions can have both screen and audio recorded for playback and reference at a later time.
For Agencies & Development Providers
Web Analytics should be a key part of any agency and development company's strategy. With current economic pressures squeezing budgets and increasing the need for accountability and better Return On Investment from all marketing, Interactive included, clients and agency's alike must adopt measurement and optimization to survive.
Our training solutions for agencies are designed to rapidly grow your team's knowledge about Google Analytics and create production-ready competency in a few weeks rather than months. The reduced time-to-market minimizes the opportunity cost of not providing web analytics solutions to clients and saves valuable internal resources that would likely be spent learning Google Analytics the hard way.
Contact us today to learn more about agency and development provider solutions.
For Enterprise Organizations
What's the value in saving money using Google Analytics if nobody within your organization knows how to effectively leverage its enterprise features? The reality is that Google Analytics has the same features and capabilities common to other enterprise-level web analytics tools, however leveraging these capabilities throughout the enterprise hinges upon challenges unique to larger organizations.
The solution to fully leveraging Google Analytics within an enterprise rests in an effective business analysis and implementation that supports business requirements. This implementation must then be backed by training of key staff that can carry usage forward post-implementation.
Analytics Pros training solutions for enterprise companies includes:
- Technical foundations training - how Google Analytics works from the JavaScript to the reporting interface
- Marketing training - how to fully utilize the facilities for tracking online and offline marketing across multiple dimensions using Google Analytics, including setting up media for tracking and reporting interface usage to extract decision-ready reports
- Advanced segmentation, custom reports, custom dashboards, reporting automation, and more
