URCHIN TRAINING SOLUTIONS

Increase the ROI on your web analytics investment by empowering your team with expert training.

The Analytics Pros team knows Urchin inside and out.  Our team has had hands-on experience with the product since 2004 and conducted thousands of hours of support, consulting, and customization with the tool.  Our training programs are designed to build your team’s skillsets in the areas of  Urchin reporting usage and Urchin administration.

Training programs are conducted either remotely over a series of 2-hour online interactive webinar-style sessions or on-site.  Topics covered include:

Urchin user training

• Web analytics overview
• Urchin system overview (light technical, functional)
• Walkthrough or Urchin capabilities and reporting features
• In-depth review of Urchin reports – where data lives and how to access is
• Content Analysis techniques
• Campaign tracking: best practices for tagging campaigns and analyzing results
• Advanced features & topics: cross-segmentation, advanced segments, filtered sub-profiles

Urchin administrator training

• Urchin system overview
• Urchin installation best practices (not hands on install): DB, OS, Filesystem o Data management best practices
• Data source (log source) creation and management
• Profile creation and management
• Filter creation and management
• User administration: accounts, groups, users
• Advanced server settings: system, memory use, DB settings, geo resolution, etc…
• Urchin Export API overview
• UTM Tagging implementation overview and best practices