Solving Human Problems

More Than Just Numbers, Data Is the Story of Us

At its core, data is the measurement of human interaction. It is the click that sends flowers halfway around the globe to “The World’s Best Mom.” It is the Like for the YouTube video of your daughter’s first steps. It is the “Book Flight” button for your honeymoon vacation to Fiji. Data isn’t just numbers, it is the story of us. The more we understand it, the more we understand each other.

Never has our ability to collect data been greater. We have mountains of information at our fingertips twenty-four hours a day, but data outside of its human context is meaningless—and confusing. Data requires careful analysis and interpretation so that we might better live in, experience, and interpret the world around us. And more importantly, it requires the wisdom to turn that knowledge into actions that change our behaviors, improve our lives, and solve human problems.


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