About Analytics Pros

Our Experience

Our depth of experience with the Google Analytics platform is unparalleled. With experience going back to before the launch of Google Analytics and the years since, we’ve seen the platform grow and change—and we’ve helped clients overcome just about every challenge imaginable. We have a breadth and depth of experience with e-commerce, travel, CPG, B2B, mobile / social, and media / publishing companies. This experience empowers our team to bring a more rounded and creative perspective to our work with you.

Our Team

Our team includes 100% in-house resources spanning analysis, data science, implementation specialists, front- and back-end engineers, optimization specialists, search, SEO and content marketing, data visualization pros, and seasoned leadership. We have one team that can serve across the conceivable range of your needs now and in the future.

Our Roots

Analytics Pros was founded by Caleb Whitmore in 2009 with a vision to create a consultancy focused around a core of Google’s web analytics products: Google Analytics and Urchin (Google Analytics’ predecessor). As the years have progressed this initial idea has expanded to a mission to help narrow the distance between our clients and their customers using digital analytics. Since its inception, Analytics Pros worked with hundreds of clients globally to develop strategies for digital analytics and optimization, implement Google Analytics standard and premium, deploy and maintain Google Tag Manager, analyze data using Tableau Software and other tools, develop and run optimization programs, and founded two conferences: GAUGE and BEST Practices.

Located in the Ballard neighborhood of Seattle, WA, we are a team of uber-geeks, data lovers, and strategic thinkers that love nothing more than to find helpful insights within piles of data. In 2012 we helped our clients measure and analyze 11,200,000,000 (that’s right, 11.2 billion!) digital sessions – not bad, not bad at all. As we enter 2015, we are actively helping our client base collect and analyze over 50 billion digital interactions per month.

Interested in a job? Need our help? Give us a call or contact us, we look forward to speaking with you.

Meet Thales

ThalesThales (620 BCE – 546 BCE) was the first Greek philosopher to combine his interests in the natural world with an understanding of science and data. Instead of just accepting the world as it was, he sought to understand why. Considered the father of the scientific method, he began using math to solve common problems, such as understanding how far a ship was from the shore. He is reported to have been a wise businessman and thoughtful leader. Some reports also indicate that he died in his 70s while competing in the Olympics, a story that we will gladly embrace.

We chose Thales for our logo not only because he represents history, depth, and authority, but also because of his humanity. He puts a face on what is traditionally defined by charts, graphs, and spreadsheets. He also illustrates how data has been shaping human thought and behavior for millennia.