Founders and Board of Directors
Chairman & Co-Founder
Charlotte Whitmore, Chair of the Board, co-founded Analytics Pros in 2009. In addition, she serves on the international Digital Analytics Association (DAA) Board; national non-profit board, Cancer Pathways (previously Gilda’s Club) Board; and the international Entrepreneurs Organization Seattle chapter board. Charlotte and Caleb started La Pointe Foundation in 2016 and focus their service in healthcare and education in Haiti.
Co-Founder, Former Board Chair
Caleb Whitmore founded the company together with Charlotte in 2009, working as CEO from formation until 2014 as he led its growth to a globally respected digital analytics consultancy. From 2014 to 2016 Caleb served as Chairman of the Board. Prior to Analytics Pros, Caleb was Director of Search & Analytics for Seattle-based agency POP where he oversaw the analytics practices of the agency and established a partnership with Google during the launch of Google Analytics and its Certified Partner Program in 2005. Before this, he founded, grew and sold a web development and hosting firm where he gained foundational web development, marketing and search optimization experience. Caleb is co-author of Performance Marketing with Google Analytics (Wiley, 2010), a frequent blogger and an internationally sought speaker on Digital Analytics.
Member of the Board
Catherine Allen is an entrepreneur, board director and cybersecurity expert. She is CEO of The Santa Fe Group, a cyber and risk management consulting firm, and is a former executive with Citibank and Dun and Bradstreet, and former CEO of BITS, a financial services consortium of the 100 largest institutions. In addition to Analytics Pros, she sits on the boards of El Paso Electric Company and Synovus Financial Corporation. She is active on a number of nonprofit boards, as well.
Joseph J. Prochaska
Member of the Board
Joseph is the former EVP and Chief Accounting Officer of MetLife, Inc., a public insurance and financial services company. Mr. Prochaska has also served in various executive leadership positions with Aon Corporation and Shand, Morahan & Co., Inc and Evanston Insurance Companies. Mr. Prochaska currently serves on four corporate boards, is involved in non-profit boards, and has received the designation of a Governance Fellow by the NACD.
President and Chief Executive Officer
Vicki has led AP for two years, facilitating the growth of the company from a fast growing founder-led start up to become the premier global digital analytics service provider for the world’s largest, most trusted brands. Prior to joining AP, Vicki led major operating divisions for both Pitney Bowes, Inc. and Ryder System, Inc., including e-commerce, marketing services and business process consulting. Vicki is currently a member of the board of directors of the Select Comfort Corporation (the ‘Sleep Number’ bed company) (NASDAQ: SCSS).