Posts by Sam

October 30, 2013 by Sam

Universal Analytics streamlines our way to a new horizon: measurement everywhere – where and when you engage your customer, when they engage your digital presence, brick-and-mortar presence, personnel and in every interaction thereafter. Literally, let’s …

April 26, 2012 by Sam

Let's face it: Google Analytics' documentation contains a lot of examples that work very well for simple use-cases, but advanced configurations require planning and attention to detail, and copying-and-pasting sometimes introduces problems that can affect …