While working remotely, I found myself eavesdropping on two women enjoying their late lunch at a local organic cafe and garden. I overheard phrases like ‘lazy millennials’ and ‘ungrateful takers’ and, naturally, my curiosity sparked. I paused my headphones and leaned in a bit closer to hear the full story. I was disappointed with the
When Google released their new A/B testing platform Google Optimize, everyone in the industry was ecstatic. A free tool from Google that natively integrates with Google Analytics (GA) AND Google Tag Manager (GTM)? Heck yes, sign me up! Despite all of the positive momentum for Optimize, one constant issue keeps coming up for its users.
With Google’s latest announcement that Data Studio is now free without limitations, there is even more availability to create beautiful reports with our data. Using data from Google Analytics’ Enhanced Ecommerce reports is a great use case for Data Studio reports! Easily Identify Underperforming Campaigns One of the great things about Data Studio is that there
Last Friday, February 3rd, we had the great opportunity to host our next installment of our Veterans Google Analytics Training. In partnership with the Digital Analytics Association and the Augusta Warrior Project, we were able to train the veterans of the Augusta, GA area and their families in the core skills of Google Analytics. Augusta,
Why Use Remarketing Lists for Search Ads? In digital media, often your most powerful tool is going to be historical data and knowledge. In the same way that your previous decisions should inform your next steps, many savvy digital marketers also know that your best chance at making the sale is with your past website visitors.
As we enter a new year, Analytics Pros is ever-excited about our growing team and the clients we get to serve. Analytics Pros is filling our calendar for the year and invite all passionate Analysts to join us at the following events and conferences: SUPERWEEK Hungary, January 30 – February 3, Budapest, Hungary (Speaking, Sponsoring)
After months of anticipation, Google has finally graced the analytics world by releasing a free version of Google Optimize, their new A/B testing platform. Google Optimize is just starting to rollout to early users who signed up for early access. If you have not signed up yet, it is not too late! For those of you who
The beauty of search engine marketing lies in the fact that everything, down to specific location, device, and keyword performance, can be measured. Particularly as our knowledge and technical capabilities have increased over the past decade, there is no longer any need (or excuse!) to waste budget on any part of your account that is
Heard about Google Surveys? Google Surveys was just integrated into the Google Analytics 360 Suite and we could not be more excited! Google Surveys allows you to perform marketing research perform voice of customer analysis. The product is built to be extremely fast, accurate and cost effective. There is even a free survey you can use
Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be a powerful enhancement to Analytics