Google Analytics is generally viewed as a tool that is, after the initial implementation, controlled and read from the web user interface. An average user can definitely be satisfied with all the reports and configuration options inside the web user interface, but Google Analytics has a lot more to offer through its API. What is
Last week we published a short blog post, proudly announcing the release of our SDK for Google Analytics tracking of the new Apple tvOS on GitHub. This Swift library (and soon-to-be Objective-C library) connects any app written for Apple tvOS to Google Analytics, allowing insights into user behavior and UX usage and measure cross-device behavior.
We are proud to release support for Google Analytics on the new Apple TV and tvOS. The new Apple TV and its brand new tvOS operating system for the first time include an App Store that allow developers to build and release apps easily. The existing Google Analytics SDK for iOS does not work for tvOS leaving no publicly available
I’m at the 2015 Digital Analytics Association’s Seattle Chapter Symposium with many from the team here at Analytics Pros. The event is hosted by Microsoft at their Conference Center in Redmond (great hosts, great venue – thanks Microsoft!). The day is packed with a great agenda and speakers, so stay tuned for insights into the
Calculated Metrics have been a long requested feature for Google Analytics. In this post, I will provide 25 use cases for calculated metrics, in addition to showing you how to use them. What Are Calculated Metrics?
Google recently announced their Cloud Datalab platform. Datalab is a powerful data exploration tool built on top of Jupyter (formerly and better known as iPython). If you have any experience with iPython notebooks or are at least somewhat familiar with Python this should be a very exciting news for you. You can run new or transfer
With the relevance of Semantic Search Engine Optimization—and more in particular the role JSON-LD plays in that scenario—if your SEO consultant or agency is not talking “semantics” it’s likely you are getting what I call “2009 SEO” (and that is to put it mildly). Here is a short description of JSON-LD from from Aaron Bradley: JSON-LD
Often times reporting in Excel—especially when you are creating charts—is a non-flexible task. Each time you run the report with any kind of change in data requires a change in formulas. This process greatly limits automation. Solving the problem requires a bit of initial setup, but allows for a lot more flexibility down the road.
Google Tag Manager is traditionally used as a tool to control website tags. Analytics users mostly know it as a platform that enables them to control their analytics and advertising tags without the need to update their website or application. Did you know that you can use GTM for mobile as well? In this post I introduce
If you’re still trying to get a better grasp of digital analytics—mobile app analytics specifically—this blog post is for you! I recently joined the team at Analytics Pros after four years in the digital marketing world, and I’ve been rapidly expanding my knowledge of digital analytics in my new role as Director of Marketing here