The Google Performance Summit marks an exciting moment for search, ads, and analytics. The evolution of Google’s products are making it easier than ever to reach the right audience, in the right place, at the right moment. With the release of Google’s new Data Studio 360, we now have a tool for data visualization that is as
It’s that time of year again—the app development conference to end all app development conferences: Google I/O. If you’ve been before (or watched via live tweet or live stream), you know the excitement around Google’s announcements. They made a lot of big ones today, and one that particularly caught our attention is the expansion of
You’ve done it again, Google Analytics! You have provided a feature that made me feel like a true data magician. Yesterday I received a reporting request from a client that seemed impossible. When I pitched the idea to my coworker he said, “They’re used to using Adobe Analytics, so if it’s not doable in Google
Earlier this month Google Analytics announced version 4 of their Reporting API. While version 3 of the API is still supported, all new development and features will be geared towards improving the newest version. The API v4 features exciting new features, which will bring some of the functionalities that have only been available inside the Google
We recently got some love from Simo Ahava for our contributions to conversations around Google Tag Manager. We’re all big fans of Simo at Analytics Pros. He’s a prolific member of the analytics community and makes significant contributions to our industry via his blog and myriad speaking engagements. He’s smart, humble, and truly an educator.
Currently, referrals to non-SSL websites from the Pinterest mobile app are showing as “Direct” in Google Analytics—this means your Google Analytics reports for “Social” attribution are taking a nose dive. Your social marketing and content teams will not like this one bit! Missing Document Referrer Causes “Direct” Traffic We started noticing around mid-March that Pinterest referrals were dipping. Meanwhile, direct
We have had quite a few inquiries about duplicated or redirected Google Analytics hits when observed in the network tab of browser’s developer tools. Here is a brief explanation on why this happens. The Issue Anyone who visits a website that uses Google Analytics will trigger pageviews and events that are sent to Google Analytics.
Nearly 11 years ago (March 29, 2005) news dropped that Google had acquired web analytics software company Urchin. Since then we’ve seen the launch of Google Analytics as a free tool, its innovation to include an enterprise premium offering, the evolution of the digital analytics and technology landscape with Tag Management, and the release of
Historically, reporting in Google Analytics has been limited to either the native reports, custom reports in the user interface, or extracting the data and using an external tool. While we’ve all become accustom to these options, none of them were particularly ideal. Data Studio 360 is the reporting tool from Google we’ve all been waiting for.