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How to Implement Google Optimize with a Tag Management System

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When Google released their new A/B testing platform Google Optimize, everyone in the industry was ecstatic. A free tool from Google that natively integrates with Google Analytics (GA) AND Google Tag Manager (GTM)? Heck yes, sign me up! Despite all of the positive momentum for Optimize, one constant issue keeps coming up for its users.

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Harness the Power of Website Visitors With RLSA

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Why Use Remarketing Lists for Search Ads? In digital media, often your most powerful tool is going to be historical data and knowledge. In the same way that your previous decisions should inform your next steps, many savvy digital marketers also know that your best chance at making the sale is with your past website visitors.

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Join Analytics Pros at These Upcoming 2017 Events

digital analytics events and conferences in 2017

As we enter a new year, Analytics Pros is ever-excited about our growing team and the clients we get to serve.  Analytics Pros is filling our calendar for the year and invite all passionate Analysts to join us at the following events and conferences: SUPERWEEK Hungary, January 30 – February 3, Budapest, Hungary (Speaking, Sponsoring)

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Improved ROI with DFP & GA360

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Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be a powerful enhancement to Analytics

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Streaming Prebid to Google BigQuery

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This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per bidder avg. cpm per ad slot avg. cpm per page/hostname Number of bids vs. Number

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