Understanding the Google Analytics API

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Google Analytics is generally viewed as a tool that is, after the initial implementation, controlled and read from the web user interface. An average user can definitely be satisfied with all the reports and configuration options inside the web user interface, but Google Analytics has a lot more to offer through its API. What is

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Live-Blog from Digital Analytics Association’s Seattle Symposium 2015


I’m at the 2015 Digital Analytics Association’s Seattle Chapter Symposium with many from the team here at Analytics Pros.  The event is hosted by Microsoft at their Conference Center in Redmond (great hosts, great venue – thanks Microsoft!).  The day is packed with a great agenda and speakers, so stay tuned for insights into the

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