DoubleClick for Publishers and Google Analytics

What is DoubleClick for Publishers (DFP)? DFP is a way for publishers to manage their ads across multiple sources and channels, in short, an Ad server. DFP is similar to AdSense, which only serves Google’s Ad Exchange (Adx) bought ads,…

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Data Reporting Limits

Google Analytics handles a massive amount of data per day per property. Given the number of large Google Analytics customers, the volume of data passing through can sometimes be an issue. As a result, Google has implemented limits on the…

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Life After Enterprise Analytics

How Google Analytics 360 helps Digital Analysts overcome the struggles they are faced with on a daily basis.   Overcoming 5 Obstacles to Great Data In a previous article we explored five of the most common challenges faced by digital analysts…

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Life Before Enterprise Analytics

5 Common Roadblocks to Great Data As a Digital Analyst in an organization with no enterprise digital analytics solution, you can easily feel left up a creek without a paddle. This article will explore five of those common issues that…

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Leveling up RegEx in GA Filters

Level Up the RegEx RegEx 101 Example Advanced filters in Google Analytics can be used to clean your data as it's being recorded. We used them in a previous blog post and this article extends on that idea. Today we're…

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Advanced Filters Improve GA Reporting

Noisy Reports Reduce Insight and Discovery You'll often discover page URLs that make your GA reports unreadable. Some URLs contain ID, SKU, or query parameters that cause page fragmentation. Fragmentation causes the metrics to be distributed across many URLs. The…

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Landing Page is (not set)

Examining the Landing Page is (not set) Issue In Google Analytics, when you have landing page is (not set) showing in your reports you have a problem with session integrity. Session integrity refers to GA's ability to accurately represent the…

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Scopes in Google Analytics

User, Session, and Hit Scopes The three most common scopes in Google Analytics: user, session, and hit. There is also product scope but is not a topic relevant to this article. These scopes allow us to sum and aggregate metrics…

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Firebase GTM vs Legacy GTM

The Difference Between Firebase GTM and Legacy GTM for Native Apps Google has made many additions to native app analytics in the last several months. The addition of the Firebase platform to the analytics environment brings about many new changes.…

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Hybrid Apps

Native apps continually prove to be an important platform for users to interact with brands. While many apps are built natively (e.g. through writing Objective-C/Swift or Java), there are other platforms that allow apps to be built non-natively. These apps…

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