Author Archives: Caleb Whitmore

Live-Blog from Digital Analytics Association’s Seattle Symposium 2015


I’m at the 2015 Digital Analytics Association’s Seattle Chapter Symposium with many from the team here at Analytics Pros.  The event is hosted by Microsoft at their Conference Center in Redmond (great hosts, great venue – thanks Microsoft!).  The day is packed with a great agenda and speakers, so stay tuned for insights into the

Read More

Capture the Full HTTP Referrer in Google Analytics with a “Hit Referrer” Custom Dimension

This post is inspired by a discussion I had recently on the Google Analytics forum. In Google Analytics there is a dimension for “referral path” and even “full referrer,” however the shortcoming of both these dimensions is that they only provide the Path of the referrer—no query strings. When analysis calls for details of a

Read More

The Magic of Big Data Is Not Magic At All

I’m at the American Marketing Association’s 2014 Analytics with Purpose conference in San Diego today. I’ll be speaking this afternoon on understanding customer needs with digital analytics. This morning, I’m attending sessions, which started with the keynote by Mark Earls, author of I’ll Have what She’s Having: Mapping Social Behavior.  This was one of the

Read More