Meet the New Face of Analytics Pros

Today is an exciting day for us at Analytics Pros. We have spent the last few months assessing who we are in an effort to remain focused in an increasingly complex industry (and world). Why are we so intent on…

The Magic of Big Data Is Not Magic At All

I'm at the American Marketing Association's 2014 Analytics with Purpose conference in San Diego today. I'll be speaking this afternoon on understanding customer needs with digital analytics. This morning, I'm attending sessions, which started with the keynote by Mark Earls,…