Author Archives: Caleb Whitmore

5.5 Reasons You Can’t Miss the BEST Practices for Google Analytics Conference

How do you hit the sweet spot between the never-ending connectivity (and subsequent noise) of social media, mobiledevices and the web, and the downright brilliance that often comes from a free and wandering mind? You attend a BEST Practices for Google Analytics – the perfect blend of strategic inspiration, practical instruction and creative settings designed

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A byte or a bite?

I’ve been in Haiti for 5 full days now.  I have a ton of thoughts so far, but one big, pervasive one that won’t go away is the juxtaposition of needs.  Last Saturday I was walking down a half paved (yes, half, as in one lane was paved and the other one wasn’t) street straddled

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Of Data and People

Lately I’ve been enamored with the notion that digital analytics data is a powerful and unique means to come closer to the people the data tries to describe.  I’ve recently defined this into a mission statement for Analytics Pros that we “narrow the distance between our clients and their customers.”  At its core this concept

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