Author Archives: Caleb Whitmore

Real-time testing Google Tag Manager rules with Google Analytics reports

I was inspired by a discussion over on the Google Tag Manager forum to write up a method I’ve been using for testing Google Tag Manager rules in real-time. The method uses Google Analytics’ real-time reporting feature paired with a specially formatted tracking hit fired into Google Analytics. Video: Real-Time Testing Google Tag Manager Here’s

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Google Tag Manager Case Study with Analytics Pros and GoPro

Google recently released a case study illustrating the advantages of a fast moving company (GoPro) using Google Tag Manager. Some of the highlights of that partnership with Analytics Pros include consolidating all of their tags into one tool and helping create custom rules and macros that effectively give GoPro’s marketing team control over publishing and modifying their tracking

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