This Live Blog has ended, but you can follow all past and present posts about Google Analytics Summits on our GA Summit specific page. This is LIVE BLOG – we’re updating in real-time from the Google Analytics Summit 2012 at the Computer History Museum in Mountain View CA. Follow us on Twitter as well
Author Archives: Caleb Whitmore
Three Buzzwords That Mean Something Strategic. Digital. Analytics. Three buzzwords that on their own are over-used but, when strung together, actually mean something. I’ve been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it’s-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we’re (for now) calling “digital.” When it comes
This Summit has ended, but you can follow all past and present posts about Google Analytics Summits on our GA Summit specific page. Google announced today at the Google Analytics Summit a new approach to analytics – known as Universal Analytics – that will allow tracking across multiple devices and platforms including computers, mobile
Here’s built from a question posed on the Google Analytics Support Forum. Question: Direct and Referral Traffic Doesn’t Add Up For Campaigns [info] I’ve been running Google analytics for several months and was particularly monitoring referral traffic after running several non-google ad campaigns via Facebook and LinkedIn. The results appeared pretty disappointing until I discovered
A question on the Google Tag Manager support forum caught my attention and I wrote a response there, which is now the basis for this blog post. In case you were ice climbing in the Hymalayas or under a rock for the last couple weeks, Google released a Tag Management platform called Google Tag Manager
This post is inspired by something that’s become a bit of a pasttime for me these days: diving into unsampled data working with our GA Premium clients. It’s almost addicting! After working with unsampled data more and more, working with sampled data sets are just not as much fun because I know what’s likely missing.
We all know about the highly publicized attribution modelling tool, remarketing, viz flow and social media tracking but what about some of the more soft-spoken updates to Google Analytics that have taken place the last 10 months. Well, at GAUGE Boston Justin Cutroni highlighted some of the lesser-known (but awesome) Google Analytics updates. We’re taking
The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase. From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: Sessions by
Want to lear more about Google Tag Manager? Attend our free Webinar: Discovering Google Tag Manager. Next session: Friday, October 5th, 10am Pacific/1pm Eastern. Register here. Introducing Google Tag Manager Today at eMetrics Boston, Laura Holmes of Google stunned the audience with the release of Google Tag Manager, a platform enabling marketers to manage measurement and
The big question: where should you put the Google Analytics tag in your page code? It used to be (now, years ago – as in before 2009!) that Google recommended placing the tag in the bottom of the <body>, right before the </body> tag. So, for years, many people have done just that. Why?