Author Archives: Caleb Whitmore


Caleb is the Founder, Principal Consultant and Chairman of Analytics Pros


Strategic Digital Analytics: A Framework for Success

Three Buzzwords That Mean Something Strategic.  Digital.  Analytics.  Three buzzwords that on their own are over-used but, when strung together, actually mean something.  I’ve been working in the www/.com/web/online/internet/interactive/web 2.0/digital/whatever-it’s-called-next space for 13 years now, with the last 7 deeply focused on measurement and analytics of what we’re (for now) calling “digital.” When it comes

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Q&A: When Campaign Tracking Does Not Work

Here’s built from a question posed on the Google Analytics Support Forum. Question: Direct and Referral Traffic Doesn’t Add Up For Campaigns [info] I’ve been running Google analytics for several months and was particularly monitoring referral traffic after running several non-google ad campaigns via Facebook and LinkedIn. The results appeared pretty disappointing until I discovered

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Day 1 Recap from GAUGE Boston 2012, the Google Analytics User Conference

The first day of GAUGE Boston, the Google Analytics User Conference, wrapped up with the first ever GAUGE Hacknight & Application Showcase.  From a packed agenda of learning sessions to an inspiring keynote from Onswipe CEO Jason L. Baptiste, to the reception and hacknight competition, it was a fast-paced info-packed day! Highlights included: Sessions by

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