The big question: where should you put the Google Analytics tag in your page code? It used to be (now, years ago – as in before 2009!) that Google recommended placing the tag in the bottom of the <body>, right before the </body> tag. So, for years, many people have done just that. Why?
Author Archives: Caleb Whitmore
AboutCaleb is the Founder, Principal Consultant and Chairman of Analytics Pros
I often post to the official Google Analytics User Forum – this post is an expanded response to a question I answered on the forum. Question Posed: "I've recently launched a big redesign on an ecommerce site. After that, the Avgerage Time on Site increased by around 1.5 minutes, and the Pages/Visit dropped by half.
It's Saturday afternoon, and what better to be doing than enjoying a mocha, watching by littlest kid so my wife can take a nap, and… geeking out on Google Analytics! So, here's what I've come up with – a really nifty chart visualizing the relationship between dimensions and various metrics of interest. How I
Geographic analysis in Google Analytics is one of the most useful features. However, reporting based on “city” can be very misleading because it is too narrow. Likewise, reporting by “region” (State, in the US) is too broad. Google Analytics lacks Zip Code resolution, so what’s left? It would be great if Google Analytics reported by
I get a lot of questions about Goals in Google Analytics and find myself sending basically the same email to people on a regular basis, providing links to some useful resources on setting up and using Goals in Google Analytics. So, what better that to save some electrons and put that email into a blog
Today at the SES (Search Engine Strategies) conference in New York City, Google Analytics announced a new suite of reports designed to enhance the measurement of Social Media. This is a welcome and exciting development for the Google Analytics product platform, as it makes analyzing and attributing the value contributed by Social Media easier and
On January 20th Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012. So, what better thing to do than throw a retirement party for Urchin! It seemed fitting to us. In this post I’ve reviewed our take on what this means and what
[info]This post is republished from the GAUGE blog at http://www.gaugecon.com/blog/why-gauge/[/info] I was recently emailing with a client who was asking about attending GAUGE. His question was simply “is GAUGE worth it?” Which got me thinking – is it? Why attend GAUGE out of all the other conferences out there? I have answer that begins with
Google Analytics is an amazing platform – and the new version has been piling on the sexy features – new interface, word clouds, multi-channel funnels, real-time, premium, and now this… goal flow visualizations. If you’ve used Google Analytics’ features for Goals and Funnels, or for Navigational Analysis, you’ve probably been left asking lots of questions
I feel like I’ve been living under a rock because I just discovered the Google Webmaster Help channel on YouTube. In a few minutes I perused through a few videos and one jumped out to me because it deals with an issue I am constantly facing with clients and helping to guide them through. That