Author Archives: Caleb Whitmore


Caleb is the Founder, Principal Consultant and Chairman of Analytics Pros


Urchin Retirement Party

On January 20th Google announced it will be ceasing any new development for the Urchin Software product line and ending new purchases or upgrades after March 28th, 2012. So, what better thing to do than throw a retirement party for Urchin!  It seemed fitting to us.  In this post I’ve reviewed our take on what this means and what

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Why attend GAUGE

[info]This post is republished from the GAUGE blog at[/info] I was recently emailing with a client who was asking about attending GAUGE.  His question was simply “is GAUGE worth it?”  Which got me thinking – is it?  Why attend GAUGE out of all the other conferences out there?  I have answer that begins with

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