Author Archives: Caleb Whitmore

37 Google Analytics Training Events You Didn’t Know About

Google Analytics User Conferences Do you want to meet other GA users?  Learn from top GA experts?  Talk with the engineers and product managers of Google Analytics?  Other vendors have user conferences – so why not Google Analytics?  Well, there are!  While pretty new (only a handful have taken place so far around the world),

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When Google Analytics E-Commerce Reporting is just… broken?

There is a longstanding thread on the Google Analytics Help Forum discussing accuracy problems with Google Analytics e-commerce tracking and reporting.  This thread has continued to grow considerably since it was started in January of 2009 and accuracy issues with Google Analytics e-commerce reporting carry on –  in fact, getting worse.  However, I’ve recently narrowed

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