Author Archives: Caleb Whitmore


Caleb is the Founder, Principal Consultant and Chairman of Analytics Pros


Introducing Google Analytics Premium

Nearly 6 years ago, Google changed the world of Web Analytics and Online Marketing with the release of Google Analytics – free.  This move began what I see as a revolution and evolution in web analytics by making advanced web analytics tools available to anyone – simply put, making “democratization” of data a reality.  No

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When Google Analytics E-Commerce Reporting is just… broken?

There is a longstanding thread on the Google Analytics Help Forum discussing accuracy problems with Google Analytics e-commerce tracking and reporting.  This thread has continued to grow considerably since it was started in January of 2009 and accuracy issues with Google Analytics e-commerce reporting carry on –  in fact, getting worse.  However, I’ve recently narrowed

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