Author Archives: Caleb Whitmore


Caleb is the Founder, Principal Consultant and Chairman of Analytics Pros


Google Analytics User Conference – GAUGE

Finally, a Google Analytics User Conference! Woah, what’s this, a User Conference for Google Analytics?  Yes, indeed!  I really can’t express how excited I am about this… For years I’ve wanted to bring together GA users in a conference format where we can meet each other, share knowledge, and meet people from the Google Analytics

Read More

Advanced Segments with OR operators in Urchin 7

Editor’s note: Google ceased new development for the Urchin Software product line and ended purchases or upgrades on March 28th, 2012. Read more about Urchin’s retirement here. A discussion recently came up between some Urchin Certified Partners around creating Advanced Segments that have “OR” operators and conditions. Most of us are familiar with the Google Analytics Advanced Segmentation tool that allows

Read More

Hands-on Google Analytics Training Workshop, Washington DC, October 7 – 8 2010

It’s that time of year again – eMetrics in Washington DC is right around the corner!  This year, as in previous years, I’ll be leading a Google Analytics training series alongside the eMetrics Marketing Optimization Summit.  However, this training will be a bit different, following a 2-day format with true workshop-style hands-on time, along with

Read More

Urchin 7 Now Available!

Urchin 7 is Finally Here! A subtle change to the Urchin Software homepage this morning and addition of a new “features list” marks the release of Urchin 7, the next generation of Google’s web analytics software product. The new version of Urchin includes a long list of enhancements including a completely new user interface, event

Read More