Getting Started with Google Optimize 360

"Introducing Google Analytics 360!" Today, Google Analytics announced its new suite of services: Google Analytics 360. The suite of tools will allow users to see the complete customer journey, create useful insights, enable better sharing within an organization, and deliver…

Universal Analytics is Now the Only Analytics

Today, Google Analytics has finally announced that Universal Analytics is out of beta. The big news this brings along is that Universal Analytics now has full feature parity with Classic Analytics in terms of demographics and remarketing functionality. It also brings…