As we enter a new year, Analytics Pros is ever-excited about our growing team and the clients we get to serve. Analytics Pros is filling our calendar for the year and invite all passionate Analysts to join us at the following events and conferences: SUPERWEEK Hungary, January 30 – February 3, Budapest, Hungary (Speaking, Sponsoring)
Author Archives: Charles Farina
Heard about Google Surveys? Google Surveys was just integrated into the Google Analytics 360 Suite and we could not be more excited! Google Surveys allows you to perform marketing research perform voice of customer analysis. The product is built to be extremely fast, accurate and cost effective. There is even a free survey you can use
“Introducing Google Analytics 360!” Today, Google Analytics announced its new suite of services: Google Analytics 360. The suite of tools will allow users to see the complete customer journey, create useful insights, enable better sharing within an organization, and deliver engaging experiences to the right people. The suite includes Google Audience Center 360, Google Data
We are proud to release support for Google Analytics on the new Apple TV and tvOS. The new Apple TV and its brand new tvOS operating system for the first time include an App Store that allow developers to build and release apps easily. The existing Google Analytics SDK for iOS does not work for tvOS leaving no publicly available
Calculated Metrics have been a long requested feature for Google Analytics. In this post, I will provide 25 use cases for calculated metrics, in addition to showing you how to use them. What Are Calculated Metrics?
One of the newest features to be released for Universal Analytics version of Google Analytics this year is cross device tracking. As the name suggests, this tool dares to think differently about how users engage with you brand via desktop, mobile, tablet, non-traditional devices like Xbox and Google Glass, and even offline devices like a
In a recent article on Mashable it states that 17.4% of all web traffic now comes from mobile phones. Looking through many of our clients data I can anecdotally confirm this. For Web Analysts this metric is very important to keep track of. Many websites today still do not have a mobile optimized experience and many
Today, Google Analytics has finally announced that Universal Analytics is out of beta. The big news this brings along is that Universal Analytics now has full feature parity with Classic Analytics in terms of demographics and remarketing functionality. It also brings along the start of the rollout for cross device and user-centric reporting, which will be
Tracking Site Search with Google Analytics has never been easier. If your site has an on-site search component then these Site Search reports are one of the most important to have configured and captured correctly. These reports are incredibly valuable because they give us a window into why your visitors are on your site. When
Finally, the day is upon us! A long awaited feature, Content Grouping, has at last rolled out to all Google Analytics accounts. The wait was well worth it as it supports a variety of ways to group content that could potentially save you significant time and resources, while still providing significant value to your analysis.