Being in an analytics consultancy with lots of publishing clients of all sizes, we joined the crowds of excited analytics people when the GA-DFP integration for Analytics 360 came out last year. This amazing addition came in the form of Publisher Reports, and DFP Audiences, and has proven to be a powerful enhancement to Analytics
Author Archives: Chris Bridges
It’s that time of year again—the app development conference to end all app development conferences: Google I/O. If you’ve been before (or watched via live tweet or live stream), you know the excitement around Google’s announcements. They made a lot of big ones today, and one that particularly caught our attention is the expansion of
Last week we published a short blog post, proudly announcing the release of our SDK for Google Analytics tracking of the new Apple tvOS on GitHub. This Swift library (and soon-to-be Objective-C library) connects any app written for Apple tvOS to Google Analytics, allowing insights into user behavior and UX usage and measure cross-device behavior.