Google Tag Manager Announces New UI & API

One of my favorite Google products, Tag Manager, is getting an awesome facelift today. This is definitely the most significant update to the product since its launch two years ago. All of the same great features you've come to know…

How To Track Responsive Websites

My illustrious colleague Charles Farina wrote a great post about the importance of mobile design recently when he asked the question, are you analyzing your mobile traffic correctly? I wanted to follow along and give some pointers on how you can get…

The 12 Days of Data: 7 Tags A'Firing

On the Seventh Day of Data my true love gave to me. . . Seven Tags A’Firing 6 Golden Goose Eggs 5 UTMs 4 Advanced Segments 3 French Fans (Viewed in GA Real Time) 2 Profile Settings And an Unsampled…