Author Archives: Luka Cempre

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Streaming Prebid to Google BigQuery

bids_won_bids

This post details a solution to getting Prebid.js data in a Real Time dashboard, so that publishers can make quick, solid decisions on the advertisers bidding for their ad spots. The metrics acquired will allow you to understand the following metrics: avg. cpm per bidder avg. cpm per ad slot avg. cpm per page/hostname Number of bids vs. Number

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hybris Extension for Google Analytics and Google Tag Manager

We’re excited to announce that Analytics Pros has developed a Google Tag Manager / Google Analytics extension for hybris. hybris is an enterprise multichannel e-commerce platform, used by some of the world’s leading companies such as Levi’s, 3M, ASICS, Samsung and Oakley. The extension enables hybris users to easily implement core and enhanced e-commerce tracking in a matter of

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How to Extend Google Analytics with API (Part 1)

In this 2 part series I will introduce the range and possibilities of Google Analytics and Google Tag Manager API. Taking advantage of these interfaces can have a big impact on your analytics processes (eliminate errors, speed up the process, helps with consistency) and provide additional information about what’s happening in your analytics properties. Learning

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Google Analytics: Related Products Feature

The Google Analytics Related Product feature is an extremely valuable set of dimensions and metrics that can highly benefit your product bundling, remarketing, email campaigns, product recommendation and more. The core of the feature is correlation score, a metric that sets a value of association between two products based on their transaction data. Correlation score takes

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