Author Archives: Mark McLaren

Search Engine Optimization and Structured Data

Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who want to improve the effectiveness of their company’s online marketing. If you are a technically

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Will Search Engine Optimization Survive the Google (not provided) Keyword Blackout? (Part 1 of 2)

Mark McLaren is Senior Search Marketing Strategist at Analytics Pros. In this two-part series he unpacks the Google (not provided) keyword blackout and gives advice on how to keep your SEO efforts afloat. Search engine giant Google is now blocking 100% of the organic keyword referrer information it used to let webmasters, marketers and search

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