Here are four things digital marketing departments should know about SEO and structured data. But before you start reading, let’s ask this question: Who should read this post? The answer is digital marketers, analysts, content strategists and web developers who want to improve the effectiveness of their company’s online marketing. If you are a technically
Author Archives: Mark McLaren
In his previous post, Mark McLaren provided a thorough overview of the (not provided) keyword blackout and his thoughts on how the SEO industry will survive. Today he reviews the key steps you should follow to survive yourself. How to Deal with (not provided) Strengthen your brand A solid, well-recognized brand is a huge advantage.
Mark McLaren is Senior Search Marketing Strategist at Analytics Pros. In this two-part series he unpacks the Google (not provided) keyword blackout and gives advice on how to keep your SEO efforts afloat. Search engine giant Google is now blocking 100% of the organic keyword referrer information it used to let webmasters, marketers and search