Why Use Remarketing Lists for Search Ads? In digital media, often your most powerful tool is going to be historical data and knowledge. In the same way that your previous decisions should inform your next steps, many savvy digital marketers also know that your best chance at making the sale is with your past website visitors.
Author Archives: Meredith Hughes
The beauty of search engine marketing lies in the fact that everything, down to specific location, device, and keyword performance, can be measured. Particularly as our knowledge and technical capabilities have increased over the past decade, there is no longer any need (or excuse!) to waste budget on any part of your account that is